Archive for the 'Content Strategy' topic

UIEtips: Making Content More Usable for both Designers and the End User

In this week’s UIEtips, Adam Spool interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the […]

UIEtips: Devising a Strategy for Responsive Design

In this week’s UIEtips, I discuss some practices to help prepare your design to be adaptive for multiple device sizes. Here’s an excerpt from the article This year, it will be hard to find an organization that doesn’t prioritize making their web site responsive. Yet, as we talk to organizations moving in this direction, we’re […]

10 UX Virtual Seminars for Your Team – The 2013 Virtual Seminar Program!

During the first half of 2013, you’ll hear the latest thinking from the best speakers in the user experience design community. Get your team into all the live seminars from January-June, plus their recordings at the lowest price. You’ll save over 25% off the regular pricing. Sign-up Once. Pay Once. All live seminars January through […]

Mobile UX Resources: 12 podcasts from UX experts focusing on mobile design

Are you familiar with the 12 days of Christmas? Well we’re twisting it and offering 12 days of mobile podcasts from today’s mobile UX leaders. They’re so good you may not want to do just one a day. Play the podcast on your computer or download the files and listen at your convenience. And feel […]

UIEtips: One Step at a Time

In this week’s UIEtips, Derek Featherstone talks about integrating accessibility into your own work, no matter what it is that you do. Here’s an excerpt from the article As web craftspeople, we touch almost all aspects of a project. It can easily become overwhelming to think of everything that we need to take into account […]

UIEtips: Mobile UX’s Tsunami-Sized Ripple Effects

In this week’s UIEtips, I look at how mobile technology affects our design and development decisions and how it changes the user experience. Here’s an excerpt from the article It’s a big deal. A really big deal. The pebble of the mobile phone hitting the market has grown into a massive, earth-moving force of nature […]

Driving a Multichannel Experience from a Single Message – A 2012 IA Summit Podcast with Margot Bloomstein

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

What’s Your Perception Strategy? (Why It’s NOT All About Content) – A 2012 IA Summit Podcast with Stephen P. Anderson

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.

UIEtips: All Content is Marketing

In today’s UIEtips, Des Traynor talks about good practices to create effective marketing content. Here’s an excerpt from the article Customer seminars should focus on education. A quick tour of the application will ground your customers and make sure everyone is on the same page, but beyond that it’s important to teach them bigger ideas. […]

iOS6 Maps Is An Incredible Gift to UX and Content Professionals

If you’ve been under a rock for the last week, you might’ve missed that when Apple released iOS6, they changed their Maps application away from using Google’s maps to using something Apple has created. It’s possible you also missed that the shift to their own map data has not made iOS6 users happy. This isn’t […]