Content is the substance that draws and keeps the users at the site. It’s what sells our products, describes our services, and provides our support. And it’s what teams struggle with the most. When you break it down, the elements behind content strategy, such as information architecture, copywriting, search engine optimization, and content management, are [...]

Content Strategy, Service Design, and Lean UX. These are what I call special collections of skills. Let me explain. We’ve identified a bunch of skills that make up user experience design. These include the core skills: Interaction Design Information Architecture Visual Design User Research Information Design Design Process Management Copywriting Editing and Curation Then there [...]

Information architecture exists in all levels of design, from the most abstract to the most concrete. Everything from thinking about the content of the site right down to embedding a navigation strategy determines the structure of a website. Through his experience, Dan Brown has developed a set of principles for information architecture.

At this year’s User Interface Conference, Kristina Halvorson presented “Message and Medium: Better Content by Design.” Here’s a sample of her talk from the conference.

What is Seductive Interaction Design? More and more, we’re seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger different elements of human behavior and encourage your visitors to engage with your web site more. They differentiate the casual glance from a longer involvement with [...]

The User Interface Conference is a 15-year tradition of building up the designer’s skill set. Each year our team of expert instructors gets better and better. These are people so rich in experience, we could just sit around for days listening to their stories on how they’ve achieved their success. This year’s topics are an [...]

Event: UIE Book Club: Kristina Halvorson’s Content Strategy for the Web Date: Tuesday, August 17, 2010 (TODAY!) from 2:00 PM – 3:00 PM (ET) Location: http://live.5by5.tv Call to ask your question: +1 407 278-4070 This is all very exciting. The first UIE Book Club is almost upon us. I’m so excited you’ll be part of [...]

Announcing the first UIE Book Club: Kristina Halvorson’s Content Strategy UIE Book Club: Kristina Halvorson’s Content Strategy August 3, 2010 August 17, 2010 2pm ET / 1pm CT / 11am PT Interested? Sign up here so we get a sense as to how many are joining us. Note: Due to a conflict from an already [...]

On the Content Strategy Mailing List there’s been a discussion about using the term curation. Amy Thibodeau asked if people were comfortable using it, and several folks mentioned it was working well to communicate what they were trying to accomplish with their content strategy. Amy responded to people’s enthusiasm with this interesting point: “For me [...]

A couple of days ago, I had the honor to once again see Kristina Halvorson inspire a gathering of developers and designers. Wedged between sessions on CSS3 and HTML5, Kristina introduced the crowd to the world of Content Strategy. And the audience loved it! It’s no surprise why. After all, content is the substance that [...]