Archive for the 'Content Strategy' topic

UIEtips: Mobile UX’s Tsunami-Sized Ripple Effects

In this week’s UIEtips, I look at how mobile technology affects our design and development decisions and how it changes the user experience. Here’s an excerpt from the article It’s a big deal. A really big deal. The pebble of the mobile phone hitting the market has grown into a massive, earth-moving force of nature […]

Driving a Multichannel Experience from a Single Message – A 2012 IA Summit Podcast with Margot Bloomstein

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

What’s Your Perception Strategy? (Why It’s NOT All About Content) – A 2012 IA Summit Podcast with Stephen P. Anderson

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.

UIEtips: All Content is Marketing

In today’s UIEtips, Des Traynor talks about good practices to create effective marketing content. Here’s an excerpt from the article Customer seminars should focus on education. A quick tour of the application will ground your customers and make sure everyone is on the same page, but beyond that it’s important to teach them bigger ideas. […]

iOS6 Maps Is An Incredible Gift to UX and Content Professionals

If you’ve been under a rock for the last week, you might’ve missed that when Apple released iOS6, they changed their Maps application away from using Google’s maps to using something Apple has created. It’s possible you also missed that the shift to their own map data has not made iOS6 users happy. This isn’t […]

Karen McGrane – Integrating Content Strategy into Your Design Process

In any website, there’s a lot of thought that goes into the visual design. But a great visual design is worthless if the site isn’t useful. If the content is confusing, poorly constructed, or even just missing, your users are going to have a horrible experience. Karen McGrane suggests the solution was once much simpler. You’d determine your content, stick it into your design, and never worry about it again. With the web changing as drastically as it has over the past few years, content can no longer be static.

Seth Earley – SharePoint and the User Experience

SharePoint is a powerful tool, but the complexity associated with it can leave users overwhelmed. Users trying to manage content and share information through SharePoint often experience frustration. Seeing where UX fits within SharePoint isn’t always clear.

UIE’s Most Popular Resource and Content Tweets: 8/19 – 8/23

Here’s a recap of the resources and information we shared on Twitter last week. UX Design and Coding How To Write Code Comments Well – ^@aarongustafson What Are the Best UI elements (controls, patterns, etc.) in modern web sites & web apps recently? – Quora by @stephenanderson “Being easy and cool” – The Difference Between […]

UIEtips: The User We’ve Left Out – The Content Governor

In today’s UIEtips, I share the concept of a content governor and why you should consider this person a user of your site. Here’s an excerpt from the article: One of the most important ideas that content strategy has brought to the design table is the idea of governance. Before we started thinking about content […]

UIE’s Most Popular Resource & Information Tweets from 7/29 – 8/3

Here’s a recap of the resources and information we shared on Twitter last week. Accessibility Designing for Everyone: The Role of Accessibility in Service Design ^@IATV Content Strategy Avoid unpleasant surprises in your Stakeholder interviews — a super article from @braintraffic’s @melissarach Video of @karenmcgrane’s keynote on what’s next for contenty strategy. She’s also at […]