UIEtips 5/03/07: The Problem of Dirty Data Gerry McGovern explains how many organizations fail to focus on what’s most important to a site’s success: the site’s ability to help users complete key tasks.

Andy Budd recently wrote an article on the importance of designing for your users’ entire experience, and the benefits of performing continual user research and contextual inquiry.

It’s been a while since I reported on the most-shared articles here at UIE. Here they are:

1. 5-Second Tests: Measuring Your Site’s Content Pages
2. The Quiet Death of the Major Re-Launch
3. What Makes a Design Seem ‘Intuitive’?
4. The KJ-Technique: A Group Process for Establishing Priorities
5. …

There are lots of benefits of doing this well. If the vendor provides quality post-purchase support, they’ll see higher brand engagement going forward. It gives the customer a reason to keep coming back to the site, giving the vendor the chance to sell more product.