Archive for the 'Content' topic

Mobile UX Design That Delights

How often do you start researching a product, reading an article, or listening to a podcast on one device and finish up on another? Common, right? Well your users are doing it too, and if you’re not creating delightful, cross-platform experiences—you’re likely to lose them. The increasing use of mobile devices makes designing sites and […]

Responsive Web Design Workflow – A December 12 Virtual Seminar

Stephen Hay has developed a practical approach to improving your responsive web design workflow. On December 12, he’ll share it with your team. With new ease, you’ll go from text content to wireframes, deciding on breakpoints, and creating browser mockups before topping it all off with style guidelines. You’ll learn how to: Start with the […]

Kate Kiefer Lee – Voice and Tone Live!

Given the amount of communications a user takes in on a daily basis, how you speak to them is incredibly important. The “voice” a company uses contributes to the establishment of the brand as well a creates a distinguishing identifier that sets it apart within the daily deluge of content users encounter. A consistent voice can help a user feel comfortable and familiar with your organization.

Margot Bloomstein – Controlling the Pace of UX with Content Strategy

In some scenarios, getting a user to convert or react to a call to action is the desired outcome. It means your design and experience work. But if users are coming to and then quickly leaving your site, what are they really experiencing? If they don’t take the time to explore and discover they may not have any loyalty to you or the experience. And if you’re dealing in complex decisions, you want your users to take the time they need to fully understand and commit to their choice.

View Two Samples of the UXIM OnDemand Content

Our annual UX Immersion Mobile conference was jam-packed with insights from some of today’s UX Mobile experts. If you missed out on Seattle back in April, you can still get a piece of the experience through UXIM OnDemand. This awesome resource allows you and your team to access all the audio, video, and session materials from UXIM 2013. Here’s a sample of the talks.

UIEtips: Incorporating Content Strategy into Your Information Architecture

In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial […]

UIEtips: How Content Strategy Can Help

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing. Here’s an excerpt from the article: But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for […]

Controlling the Pace of UX with Content Strategy – Our 5/30 Virtual Seminar

What happens when we slow our pace, enjoy the ride, or look around while waiting in line? Well, if there’s content to engage us, our experiences will be richer and more memorable—and our typical frustrations from “waiting” are more likely to vanish, too. That’s the power of good content that guides us, helps us focus, […]

UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”

Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. The subtitle of Margot’s book is “Real-World Stories to Strengthen Every Interactive Project” and in keeping with that idea, it is chock full of case studies and practical examples. Adam Churchill catches up with Margot to discuss her book in this podcast.

UIEtips: Starting Your User Research

In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on […]