Archive for the 'Content' topic

UIEtips: How Content Strategy Can Help

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing. Here’s an excerpt from the article: But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for […]

Controlling the Pace of UX with Content Strategy – Our 5/30 Virtual Seminar

What happens when we slow our pace, enjoy the ride, or look around while waiting in line? Well, if there’s content to engage us, our experiences will be richer and more memorable—and our typical frustrations from “waiting” are more likely to vanish, too. That’s the power of good content that guides us, helps us focus, […]

UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”

Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. The subtitle of Margot’s book is “Real-World Stories to Strengthen Every Interactive Project” and in keeping with that idea, it is chock full of case studies and practical examples. Adam Churchill catches up with Margot to discuss her book in this podcast.

UIEtips: Starting Your User Research

In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on […]

Stephanie Hay – Building Trust with Your Users through Messaging and Copy

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

Kristina Halvorson – A Content Strategy Roadmap

A beautiful design means little if it’s not useful. Content is the key to making it useful. From the outset of the design process, you must consider the content for the site. Members of the design and development teams should work along side the content strategist to ensure the right content is delivered with the right message.

UIEtips: Applying Comics

In this week’s UIEtips Kevin Cheng discusses how to communicate ideas using comics and sketches. Here’s an excerpt from the article Having everybody reading the requirements document before a project starts isn’t just bureaucratic nonsense; it also ensures there are no surprises at the end. The problem is that requirements documents use words like “community,” […]

Karen McGrane – Adapting Your Content for Mobile

As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.

UIEtips: Context-Aware Design – A New Frontier

In this week’s UIEtips, I discusses the concept of context-aware design, where it is today, and the possibilities of its future. Here’s an excerpt from the article Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the […]

Voice & Tone – Our March 7 Virtual Seminar

We’ve got something special happening on March 7. Kate Kiefer Lee will be presenting Voice and Tone: Creating Content for Humans as part of our virtual seminar program. The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and […]