Archive for the 'Content' topic

Des Traynor – Strengthening Your Design through Microcopy

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.

UIEtips: Making Content More Usable for both Designers and the End User

In this week’s UIEtips, Adam Churchill interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the […]

UIEtips: Devising a Strategy for Responsive Design

In this week’s UIEtips, I discuss some practices to help prepare your design to be adaptive for multiple device sizes. Here’s an excerpt from the article This year, it will be hard to find an organization that doesn’t prioritize making their web site responsive. Yet, as we talk to organizations moving in this direction, we’re […]

UIEtips: Being Real Builds Trust

In this week’s UIEtips, Steph Hay discusses how trust inspires confidence, which in turn compels decision-making. Here’s an excerpt from the article Our best chance for establishing trust with our users is to be honest. After all, trust inspires confidence. And it’s confidence—not just a knowledge of differences—that compels decision-making. Perhaps we should stop fixating […]

10 UX Virtual Seminars for Your Team – The 2013 Virtual Seminar Program!

During the first half of 2013, you’ll hear the latest thinking from the best speakers in the user experience design community. Get your team into all the live seminars from January-June, plus their recordings at the lowest price. You’ll save over 25% off the regular pricing. Sign-up Once. Pay Once. All live seminars January through […]

UIEtips: 6 popular articles from 2012

During 2012, we published 37 articles in a variety of areas in user experience. Sure, we’d love you to read all the articles, but we realize it’s difficult to find the time. So we’ve put together a list of the more popular articles. Some of these articles are by guest writers, others are based on […]

Jared Spool – The Secret Lives of Links

Websites are full of links. How useful these links are in helping users complete tasks is another story. Links have to guide users as they follow the scent of information. A vague or confusing link often leads users down a wrong path and in turn increases their rate of failure.

Rhythm and Flow – A 2012 IA Summit Podcast with Peter Stahl

Most interactions have an underlying rhythm. For example, an application may ask you to scan a list of items, then click one, leading to another list to scan and click. Scan, click, scan, click. You can get into a groove. Systems increasingly have rhythm too: animated transitions, hover responses, and digital physics. Static is so last year.

Driving a Multichannel Experience from a Single Message – A 2012 IA Summit Podcast with Margot Bloomstein

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

UIEtips: All Content is Marketing

In today’s UIEtips, Des Traynor talks about good practices to create effective marketing content. Here’s an excerpt from the article Customer seminars should focus on education. A quick tour of the application will ground your customers and make sure everyone is on the same page, but beyond that it’s important to teach them bigger ideas. […]