Archive for the 'Content' topic

Rhythm and Flow – A 2012 IA Summit Podcast with Peter Stahl

Most interactions have an underlying rhythm. For example, an application may ask you to scan a list of items, then click one, leading to another list to scan and click. Scan, click, scan, click. You can get into a groove. Systems increasingly have rhythm too: animated transitions, hover responses, and digital physics. Static is so last year.

Driving a Multichannel Experience from a Single Message – A 2012 IA Summit Podcast with Margot Bloomstein

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

UIEtips: All Content is Marketing

In today’s UIEtips, Des Traynor talks about good practices to create effective marketing content. Here’s an excerpt from the article Customer seminars should focus on education. A quick tour of the application will ground your customers and make sure everyone is on the same page, but beyond that it’s important to teach them bigger ideas. […]

iOS6 Maps Is An Incredible Gift to UX and Content Professionals

If you’ve been under a rock for the last week, you might’ve missed that when Apple released iOS6, they changed their Maps application away from using Google’s maps to using something Apple has created. It’s possible you also missed that the shift to their own map data has not made iOS6 users happy. This isn’t […]

UIE’s Most Popular Resource & Information Tweets: Sept. 8 – 14

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Infographic on mobile commerce vs. e-commerce. User Research If you’re starting out on some user research, these techniques may help you out. UX Design and Web Development Interesting post from @peterme on what really is UX design. 10 lessons relating […]

Karen McGrane – Integrating Content Strategy into Your Design Process

In any website, there’s a lot of thought that goes into the visual design. But a great visual design is worthless if the site isn’t useful. If the content is confusing, poorly constructed, or even just missing, your users are going to have a horrible experience. Karen McGrane suggests the solution was once much simpler. You’d determine your content, stick it into your design, and never worry about it again. With the web changing as drastically as it has over the past few years, content can no longer be static.

Karen McGrane – Content Strategy for Mobile

Your content is visible practically everywhere. Content strategists need to structure content to allow for viewing on an array of devices. What does that mean for your content management system? And what do you need to build into your content to make it flexible and adaptable?

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these […]

Steph Hay – Writing Content for Usability

Content is everywhere. With the amount of content users are confronted with everyday it can be challenging to garner their attention. Compounding this problem is the fact that designers and developers are often tasked with writing content that end users see. This can be an intimidating prospect if you’re unaccustomed to crafting copy.

UIEtips: Mobile Design – Content and the Great Web-based vs. Native Debate

“Thinking mobile” goes beyond scaling down an existing app to fit a smaller screen or making decisions about what content to include. The ability of an app to delight its users is largely dependent on the context in which it is being used. People are using their devices seemingly everywhere to do almost everything these […]