Archive for the 'Conversion Rate' topic

Luke Wroblewski – Designing Intuitive Mobile Inputs

What makes a user want to download an app in the first place? Ideally, it’s the promise of fulfilling a goal or need for the user. With the hundreds of thousands of options available, and the immediacy of the mobile context, you have a small window of opportunity to engage your user. If users can’t easily use your app, they simply won’t.

Measuring Money Left On The Table – Moving Beyond Conversion Rates, Part 5

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you […]

Campaigns Are Where Conversion Rates Shine – Moving Beyond Conversion Rates, Part 4

Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table […]

Visitors Are Not All The Same – Moving Beyond Conversion Rates, Part 3

Moving Beyond Conversion Rates: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same (this) Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table The electronics […]

Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can […]