Archive for the 'Copywriting' topic

UIEtips: Lean Content

How lean is your content? Are you testing your messages to see if it generates a click before creating lots of marketing copy? That’s what Steph Hay discusses in today’s article on lean content. If you’re challenged to find the right words for your customers and feel there’s a disconnect between your content and your […]

Steph Hay – Content-first User Experience

In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder to know where the content eventually needs to live. This causes the content creator to craft words to fit the design instead of building a design to fit the content. Without the right content your users will likely have a lackluster experience no matter how good-looking the design.

Kate Kiefer Lee – Voice and Tone Live!

Given the amount of communications a user takes in on a daily basis, how you speak to them is incredibly important. The “voice” a company uses contributes to the establishment of the brand as well a creates a distinguishing identifier that sets it apart within the daily deluge of content users encounter. A consistent voice can help a user feel comfortable and familiar with your organization.

UIEtips: How Content Strategy Can Help

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing. Here’s an excerpt from the article: But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for […]

Stephanie Hay – Building Trust with Your Users through Messaging and Copy

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone […]

Karen McGrane – Adapting Your Content for Mobile

As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.

Voice & Tone – Our March 7 Virtual Seminar

We’ve got something special happening on March 7. Kate Kiefer Lee will be presenting Voice and Tone: Creating Content for Humans as part of our virtual seminar program. The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and […]

Des Traynor – Strengthening Your Design through Microcopy

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.

UIEtips: Making Content More Usable for both Designers and the End User

In this week’s UIEtips, Adam Churchill interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the […]