Archive for the 'Copywriting' topic

UIEtips: Being Real Builds Trust

In this week’s UIEtips, Steph Hay discusses how trust inspires confidence, which in turn compels decision-making. Here’s an excerpt from the article Our best chance for establishing trust with our users is to be honest. After all, trust inspires confidence. And it’s confidence—not just a knowledge of differences—that compels decision-making. Perhaps we should stop fixating […]

UIEtips: All Content is Marketing

In today’s UIEtips, Des Traynor talks about good practices to create effective marketing content. Here’s an excerpt from the article Customer seminars should focus on education. A quick tour of the application will ground your customers and make sure everyone is on the same page, but beyond that it’s important to teach them bigger ideas. […]

UIEtips: 8 Things You Need to Know About Taxonomy, Metadata and Information Architecture in SharePoint

In today’s UIEtips, Jeff Carr and Seth Earley discuss eight important things to keep in mind concerning taxonomy, metadata, and IA when using SharePoint. Here’s an excerpt from the article: Only after we have designed and constructed a solid foundation with respect to the organizing principles of our information can we consider how it is […]

Steph Hay – Writing Content for Usability

Content is everywhere. With the amount of content users are confronted with everyday it can be challenging to garner their attention. Compounding this problem is the fact that designers and developers are often tasked with writing content that end users see. This can be an intimidating prospect if you’re unaccustomed to crafting copy.

Clutter

“The problem with this is there’s too much clutter.” That’s what the legal secretary told me when we were studying her firm’s intranet home page. In fact, the page was pretty sparse in layout. The text was nicely laid out in a readable font, with different weights given to headings and body text. Overall, it […]

Are You UIE’s New Master Copy Craftsman?

User Interface Engineering is looking for a Master Copy Craftsman to join our North Andover, MA team. Are you that person? Fast Forward One Year… We’d like to thank you for your fantastic job helping us deliver User Interface Engineering’s products to our clients during the past year. Your hard work increased our sales and […]

The Public Groupon Voice Guide

In my recent article, Understanding the Kano Model—A Tool for Sophisticated Designers, I called out Groupon’s copy as something that has a tendency to delight it’s readers: Groupon generates delight through their clever use of advertising copy for the products they sell. For example, a recent ad for half-price gourmet brownies started with: “Without chocolate, […]