Archive for the 'Customers' topic

Not All Visitors Make Great Customers – Moving Beyond Conversion Rates, Part 2

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy […]

UIEtips: Five Factors for Successful Persona Projects

Personas are one of the most controversial tools in the professional UX toolbox. People either swear by them or swear at them. When they work, they are awesome, but when they fail, well, they fail gloriously. For the past few years, we’ve been researching why so many persona projects have such dismal results. We discovered […]

UIE Tips: What to Expect When You’re Not Expecting It

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curveball at our […]

10 Tips for Designing Effective Surveys – A 2/28 Next Step Virtual Seminar

Sure, you already know that data-driven decision-making can be a great thing. And a survey can be a great way of getting hold of a lot of data. But if you’ve ever had to complete a frustrating survey asking seemingly mindless questions, and we all have, then the idea of having to design one yourself […]