Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table [...]

American Express is rolling out a new travel service for its business customers. As is customary for today’s web services, there’s are terms and conditions that the new user needs to agree to when they sign up. Now, these are often implemented with a checkbox that says something like “I have read and agree to [...]