Responsive web design allows the notion of “one web” to be a reality. Designers are increasingly able to sell to their organization the idea of delivering content to multiple platforms. Putting it into practice is another story.

Websites are full of links. How useful these links are in helping users complete tasks is another story. Links have to guide users as they follow the scent of information. A vague or confusing link often leads users down a wrong path and in turn increases their rate of failure.

In the current multi-device, interconnected landscape, a user can interact with your product or service from a variety of touchpoints. At each, you must address the user’s needs at a particular place and time. Those needs will be determined by where they are in the experience.

In today’s UIEtips, I look back on an article from January 2011 – Understanding the Kano Model – A Tool for Sophisticated Designers. In this article, I explain how the Kano Model predicts the reaction of users from initial delight and why the delight fades over time. Here’s an excerpt from the article. When blogging [...]

The Kano Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. On October 25 our own Jared Spool will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to [...]

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Half way down this article is a good infographic on how tablet shoppers are changing online sales. Some good stats too. Some great examples of creative design in mobile apps in this article. Defining a useful reference set for cross [...]

Here’s a recap of the resources and information we shared on Twitter last week. Design The real problem with redesigns – As usual, awesome notes from @lukeW on our own @jmspool’s Presentation. New article from Jared Spool: Designing What’s Never Been Done Before Mobile RT @sixrevisions: Native App vs. Mobile Web App: A Quick Comparison [...]

We share a lot of information through Twitter. Everyday we’re sending out tweets about valuable resources, interesting articles, and latest industry happenings. But not everyone uses Twitter, so we’re starting a weekly blog post that summarizes the most popular tweets from the previous week. Since this is the first post, we’re covering tweets from June [...]

Color. We’ve been chasing this topic for a long time. It’s important. It can be tricky. And now, it’s on the virtual seminar program. And we couldn’t have a better person to cover it for you—Molly Holzschlag. Designing with color often is a matter of personal preference. But your success in designing a usable, accessible, [...]

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these [...]