“We’re designing something that nobody’s ever built before. What’s the best way to ensure we create a great design solution?” We often get this question. Usually it’s from someone who understands a process for making solid incremental UX improvements, but is worried those techniques won’t work when they try to design something that’s revolutionary in [...]

Design is about the details. Lots of nitty-gritty, get-down-and-dirty details. Sometimes we’re dealing with interactions in milliseconds. Yet experience is very holistic. It covers a lot of ground. The experience of using our designs is simultaneously very global and very miniscule. And it’s hard to keep them both in balance. In today’s UIEtips, I talk [...]

Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table [...]

Moving Beyond Conversion Rates: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same (this) Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table The electronics [...]

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy [...]

I’ve been fascinated by critique lately. It’s a fabulous tool to help the entire team – designers and non-designers alike – learn more about what makes great design great. I’ve learned that you can tell that a team is taking advantage of well-done critiques by the new, personalized language they are now sporting. They have [...]

Last week, I attended a conference presentation where a team presented findings from their A/B Testing efforts. It was a cute presentation where they posted the control and test variants, then asked the audience to pick which one “won” the A/B test. They compared the audience answer to the variant that demonstrated the best increase [...]

Small is good. We love small products. Why not small processes? Mobile phones used to be big and bulky. Then we found ways to make them smaller and pack more stuff into them. Now we walk around with multi-purpose computers in our pockets. And guess what? We use them more than ever for things we [...]

A great portfolio is a collection of the stories that describe your best work. As the demand for UX professionals increases, there’s been a renewed discussion on the importance of having a portfolio. There are even some, like Whitney Hess in a recent SxSW panel, who assert that because UX isn’t really about the deliverables, [...]

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curveball at our [...]