Archive for the 'Design Strategy' topic

Kim Goodwin – Silo-busting, Scenario-driven Design

Lately, Jared Spool has been mulling over what he defines as deliverables and artifacts in the design process. The idea is that deliverables are more authoritative and complete, whereas artifacts are more conversational and exploratory. Scenarios are an important part of the design process and Jared was curious where they might fit in. So he enlisted Kim Goodwin to chat about it in this podcast.

Leah Buley – UX as a Team Sport

User experience is rarely something you do completely alone. Even if people on the team don’t necessarily focus on UX, they could be indirectly acting in favor of it. Sometimes it comes from a lack of understanding exactly what user experience is or means. People with different approaches and skillsets can be valuable assets when incorporated into the larger human centered design focus.

UIEtips: Introduction to Design Studio Methodology

In this week’s UIEtips, Will Evans outlines how a Design Studio works and why it’s a critical component to collaborative design. If your team has been practicing some form of Agile or Scrum, it likely has a very loose definition of an MVP, a Minimal Viable Product. Fortunately, Will is also presenting a seminar on this […]

Dan Saffer – Big Considerations from Microinteractions

User Experience is really all about delighting your users. You want them to accomplish tasks with ease and not encounter any roadblocks that are a direct result of your design. Many of the delightful things about an app or interface go unnoticed because they are the tiniest of features. These microinteractions can set the tone for your users and dictate the feel and performance of your design.

Stephen Anderson – Deciphering Data through Design

Oftentimes really simple changes can have dramatic effects on a user’s ability to interpret data. Stephen cites the many examples of designers taking stabs at airline boarding pass redesigns and the evolution Target’s Pharmacy prescription bottle went through. Presenting the information in a much clearer way reduces the cognitive barrier.

Content-First UX Design: What Video Games Teach Us about UX, Our July 17 Virtual Seminar

Great UX design influences one video game becoming a cultural icon while another lands in the $5 bin at GameStop. So what cues can we take from these popular games—and from this technology-driven industry that so closely parallels our own? In her July 17 virtual seminar, Steph is going to teach us about two: Content-First […]

Tim Brown – Helvetica is the Neue Black

When you break down written language, it’s really just a carefully crafted set of tiny symbols. It’s easy to dismiss these meticulous creations in daily life as simply, reading. The shape, readability, and size of these symbols are all factors in effectively communicating ideas, and have been for thousands of years. In essence, typography itself is more than just picking a font.

Steph Hay – Content-first User Experience

In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder to know where the content eventually needs to live. This causes the content creator to craft words to fit the design instead of building a design to fit the content. Without the right content your users will likely have a lackluster experience no matter how good-looking the design.

Marc Stickdorn – Service Design Thinking

In the realm of user experience, disciplines and titles can take on different meanings. Determining buzzword jargon from actual, useful distinctions and processes is sometimes a bit tricky. The term Service Design has been with us for a while now. Some see it as just plain, good UX. Marc Stickdorn sees it as more than that.

Luke Wroblewski – Mobile as a Medium

Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphones and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.