Archive for the 'Design Strategy' topic

Marc Stickdorn – Service Design Thinking

In the realm of user experience, disciplines and titles can take on different meanings. Determining buzzword jargon from actual, useful distinctions and processes is sometimes a bit tricky. The term Service Design has been with us for a while now. Some see it as just plain, good UX. Marc Stickdorn sees it as more than that.

Luke Wroblewski – Mobile as a Medium

Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphones and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.

3 Easy Steps to Become a Better Designer

Strengthening your design skills at the UI19 Conference begins with these three simple steps: Review the UI19 conference web site to see what we have planned for you. Pick the two daylong workshops you most want to attend. Choose from eight amazing workshops. Register now to save money and guarantee your spot before UI19 sells […]

UIEtips: Dissecting Design – Part 1

In this week’s UIEtips, Ben Callahan dissects the design process to explore which tools are the most helpful for different parts of the process. Ben was one of our top speakers at this year’s UX Immersion Conference, and he’s also presenting our next virtual seminar on June 5, Responsive Workflows: Because There’s No Such Thing as […]

Josh Seiden – Hypothesis-based Design within Lean UX

In traditional development environments, requirements are what you base the project’s direction on. However, requirements assume that you know what you’re doing and why you’re building it. Substituting your thinking to adopt a hypothesis approach allows you to examine where you may be wrong. Lean UX itself embraces hypotheses to quickly determine what is and isn’t true about a project and which is the right path to go down.

Just 2 Days Left To Secure the $1,395 Price

If you’ve been thinking about attending the User Interface 19 Conference in Boston, October 27-29, now is the time to register. Secure the lowest price of $1,395 for the full conference when you register by May 15, 2014. The 8 workshops at UI19 will help you understand your users’ needs and create experiences that engage […]

UIEtips: Scenarios and Journey Maps Help Designers Become Storytellers

In today’s UIEtips, Jared Spool explains how storytelling is the core of design communication. Here’s an excerpt from the article: Knowing how to change the users’ behaviors is one thing. Knowing which behaviors to change is another. There are often many approaches to improving a design. Everyone can think they are working towards a better […]

Register for UI19 by May 15 to Secure the Lowest Rate

Take advantage of the $1,395 Rate – Register by May 15 Save money and guarantee your spot in the workshops of your choice. Register for the User Interface 19 Conference, October 27–29, in Boston at the lowest rate of $1,395 by May 15. “Both the workshops and speeches were extremely useful and inspiring. The whole […]

UIEtips: Pleasure, Flow, and Meaning — The 3 Approaches to Designing for Delight

Here’s an excerpt from the article: We can measure a design on a scale from frustration to delight. The middle of this scale is a neutral point, where the design is neither frustrating nor delightful. It doesn’t suck, but it’s not remarkable either. It’s just a neutral experience. When improving a bad design, we first must remove the frustrating […]

Ahava Leibtag – Content: Messaging and Marketing

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?