Archive for the 'Design Strategy' topic

Dan Saffer – Big Considerations from Microinteractions

User Experience is really all about delighting your users. You want them to accomplish tasks with ease and not encounter any roadblocks that are a direct result of your design. Many of the delightful things about an app or interface go unnoticed because they are the tiniest of features. These microinteractions can set the tone for your users and dictate the feel and performance of your design.

Stephen Anderson – Deciphering Data through Design

Oftentimes really simple changes can have dramatic effects on a user’s ability to interpret data. Stephen cites the many examples of designers taking stabs at airline boarding pass redesigns and the evolution Target’s Pharmacy prescription bottle went through. Presenting the information in a much clearer way reduces the cognitive barrier.

Content-First UX Design: What Video Games Teach Us about UX, Our July 17 Virtual Seminar

Great UX design influences one video game becoming a cultural icon while another lands in the $5 bin at GameStop. So what cues can we take from these popular games—and from this technology-driven industry that so closely parallels our own? In her July 17 virtual seminar, Steph is going to teach us about two: Content-First […]

Tim Brown – Helvetica is the Neue Black

When you break down written language, it’s really just a carefully crafted set of tiny symbols. It’s easy to dismiss these meticulous creations in daily life as simply, reading. The shape, readability, and size of these symbols are all factors in effectively communicating ideas, and have been for thousands of years. In essence, typography itself is more than just picking a font.

Steph Hay – Content-first User Experience

In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder to know where the content eventually needs to live. This causes the content creator to craft words to fit the design instead of building a design to fit the content. Without the right content your users will likely have a lackluster experience no matter how good-looking the design.

Marc Stickdorn – Service Design Thinking

In the realm of user experience, disciplines and titles can take on different meanings. Determining buzzword jargon from actual, useful distinctions and processes is sometimes a bit tricky. The term Service Design has been with us for a while now. Some see it as just plain, good UX. Marc Stickdorn sees it as more than that.

Luke Wroblewski – Mobile as a Medium

Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphones and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.

3 Easy Steps to Become a Better Designer

Strengthening your design skills at the UI19 Conference begins with these three simple steps: Review the UI19 conference web site to see what we have planned for you. Pick the two daylong workshops you most want to attend. Choose from eight amazing workshops. Register now to save money and guarantee your spot before UI19 sells […]

UIEtips: Dissecting Design – Part 1

In this week’s UIEtips, Ben Callahan dissects the design process to explore which tools are the most helpful for different parts of the process. Ben was one of our top speakers at this year’s UX Immersion Conference, and he’s also presenting our next virtual seminar on June 5, Responsive Workflows: Because There’s No Such Thing as […]

Josh Seiden – Hypothesis-based Design within Lean UX

In traditional development environments, requirements are what you base the project’s direction on. However, requirements assume that you know what you’re doing and why you’re building it. Substituting your thinking to adopt a hypothesis approach allows you to examine where you may be wrong. Lean UX itself embraces hypotheses to quickly determine what is and isn’t true about a project and which is the right path to go down.