Archive for the 'Design Strategy' topic

Jason Ulaszek & Brian Winters – From Research to Experience Roadmaps

Nowadays, design is an increasingly important business tool. As Jared Spool reminds us, Apple is one of the largest companies in the world, largely based upon continually engaging in good design. A great user experience can be a differentiator in the business landscape. For Jason Ulaszek, a good design starts with good research to guide and direct the organization’s decisions.

UIEtips: Five Prevalent Pitfalls when Prototyping

Prototyping means being able to render ideas in order to better understand them. We’ve discovered some common traps design teams fall into with their prototyping efforts. In today’s UIEtips, we’re reprinting an article about the five prevalent pitfalls we’ve seen over the years. While you consider the prototypes your team creates, and how to avoid […]

UIEtips: Multi-Device Adaptation vs. Optimization

In this week’s UIEtips, we revisit an article about multi-device adaptation vs. optimization. Luke Wroblewski uses a great analogy of how responsive design and optimization relates to taking a trip and packing appropriately. Here’s an excerpt from the article: If you don’t exactly know what you’re getting into, it’s difficult to arrive 100% prepared. Instead, you […]

Jeff Gothelf: The Champion of Lean UX

Jeff Gothelf knows better than anyone the importance of validating product ideas and concepts early in the design process to ensure you’re on the right track. He also knows the value of using rapid prototyping techniques and how to focus your efforts on achieving a business outcome rather than building features. If you agree with these […]

Dan Klyn – Determining What Good Means with Performance Continuums Live!

In considering your user’s experience with your design, keep in mind that there’s a difference between something looking good and being good. But how do you determine good? How can you measure it? If, for example, you’re a print company building a digital presence, do you focus on retention or acquisition based on the shifting experience? It’s easy to ask for something that already exists, but much harder to describe something that one might want or need.

UIE Book Corner: Dan Brown’s “Designing Together”

Dan believes that collaboration and conflict—that’s right, conflict—are the basis for good design. The book itself evolved from his Surviving Design Projects card game. Dan joins us for this podcast to discuss his book, and his thinking around collaboration and managing conflict.

UIE Book Corner: Steve Portigal’s “Interviewing Users: How to Uncover Compelling Insights”

Steve’s book is a distillation of his years of experience conducting research with users. Somehow existing as both a handbook of sorts and as a casual conversation with one of the sharpest minds in the field, it’s a must-have for anyone thinking about the research side of things. Steve breaks down interactions with users to illustrate when, and how, to ask the right questions to uncover valuable insights.

UIETips: Goods, Bads, and Dailies – Lessons for Conducting Great Critiques

  Critique is a critical role in the design process but often it’s not done in a productive manner. In this article, I explores critique techniques and discusses four important roles of the process. Design studios and critiques are so instrumental in the design processes that we’ve included it as a one day workshop at […]

Christine Perfetti – Jumpstart Your UX Research Program

UX folks often have to sell the importance of the field to stakeholders. That’s also the case with user research. The costs and time associated with starting a research program, and actually interacting with users, are sources of a lot of friction. Organizations are now seeing the value in user research but it’s daunting to know where to begin. It’s also difficult to fit research into an already established process.

Scott Berkun – Innovating on a Deadline

Everyone wants to be innovative, to be the next iPhone, or Google. Innovation in itself is a tricky proposition. There’s really no way to aim for it as a goal and it’s not something you can declare you’re going to achieve. Many companies and products have been innovative though, so there must be some way to do it.