Archive for the 'Design' topic

A UX Advantage Podcast with Karen McGrane: Taking Advantage of Fear

The belief of public failure or marketplace irrelevance can drive an organization to change. How does a UX leader exploit this corporate fear? What transforms the momentum from fear into positive change within the organization?

Steph Hay – Designing with a Content-First Approach

Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.

Jeff Gothelf – Discover What Customers Really Want with Lean UX

When some people hear the term Lean UX, they dismiss it as simply a nouveau buzzword. There can be some confusion as to its relationship to Agile, both the methodology and the adjective. Some of the biggest resistance came from the idea that Lean UX was shortcutting and lazily undoing much of the groundwork to get organizations to buy into the value of UX. But as waterfall development increasingly becomes “the old way” of doing things, teams are operating in more agile, or Lean, ways.

UI20: Save $300 When You Register by July 16

Take Advantage of the $1,475 Rate—Register by July 16 Save money and guarantee your spot in the workshops of your choice. Register for the User Interface 20 Conference, November 2–4, 2015, in Boston. But hurry because the lowest rate of $1,475 ends July 16. Your UI20 registration includes: Two daylong workshops and a day of featured talks from […]

UIETips: Making Companies Competitive by Expanding Design’s Role

In this week’s article, I explore the positive effects of expanding design awareness in organizations. Here’s an excerpt from the article: In the last few years, companies like GE, Fidelity, Marriott, MasterCard, IBM, Paypal, Nasdaq, and Capital One have realized they can gain a competitive advantage by producing better downstream user experiences. They’re driving change in […]

Bruce McCarthy – UX and Product Roadmaps

Product Managers are responsible for the success of a product. As we’ve seen, UX is not misaligned with business goals, in fact it helps achieve those goals. If UX has become a necessity in terms of a driver of business, product managers need to adapt to it. Those who have a respect and understanding for the value of UX, and incorporate it into their product strategies, can better serve their users and customers, as well as the business.

A UX Advantage Podcast with Jared Spool: Reinventing Corporate Structures

Traditional organizational silos are the nemesis of delivering great experiences. How do you scale multidisciplinary teams to enterprise size? Does a culture of design require a fundamental structural shift in how the organization operates?

Announcing The UI20 Workshop Leaders And Topics

Strengthen Your UX Skills with These 8 Daylong Workshops At the User Interface 20 Conference in Boston, November 2–4, you’ll learn to master expert-level UX tools and skills that you can immediately put to work. Our 8 superstar workshop leaders have experimented with new ways of thinking and collaborating—and they’re going to teach you what […]

A UX Advantage Podcast with Jared Spool: Gaining Executive Support

Organizational change must be top down and bottom up. How do UX and design leaders influence the way executives make product and technology decisions? What defines true support as opposed to just lip service to a great experience?

UIETips: Help! Is There a Cardiothoracic Surgeon in the Room?

In this week’s UIEtips, we reprint the article “Help! Is There a Cardiothoracic Surgeon in the Room?”. In the article I explore UX roles, skills, and which is more important. Here’s an excerpt: Teams with the right skills are more likely to produce great user experiences. Teams missing the right skills are very unlikely to produce […]