Archive for the 'Ecommerce' topic

UIETips: Goods, Bads, and Dailies – Lessons for Conducting Great Critiques

  Critique is a critical role in the design process but often it’s not done in a productive manner. In this article, I explores critique techniques and discusses four important roles of the process. Design studios and critiques are so instrumental in the design processes that we’ve included it as a one day workshop at […]

UIEtips: Context-Aware Design – A New Frontier

In this week’s UIEtips, I discusses the concept of context-aware design, where it is today, and the possibilities of its future. Here’s an excerpt from the article Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the […]

UIE’s Most Popular Resource & Information Tweets from July 15-21

Here’s a recap of the resources and information we shared on Twitter last week. Design Food for thought – @jmspool’s new post in response to Google’s take on people hating change. This would be a really cool way to build all sorts of designs – It’s worth watching the 55 sec. video Critique A new […]

Measuring Money Left On The Table – Moving Beyond Conversion Rates, Part 5

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you […]

Erin Malone – Choosing, Designing, and Implementing Ratings & Reviews

Reputation is everything. On sites where users can rate and review products or services, the result is, well, reputation. But a problem can arise when ratings aren’t accompanied by a qualifying review. A user could have had a negative experience with service or shipping but the product itself could be stellar.

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these […]

The Back Story for the $300 Million Button

By far, The $300 Million Button is the most popular article on UIE.com. Here’s the back story for how we discovered the problem and the role that analytics played: We had been working on a client project, helping their team redesign their checkout process with some new user research and design techniques. As we were […]