In this week’s UIEtips, I discusses the concept of context-aware design, where it is today, and the possibilities of its future. Here’s an excerpt from the article Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the [...]

Here’s a recap of the resources and information we shared on Twitter last week. Design Food for thought – @jmspool’s new post in response to Google’s take on people hating change. This would be a really cool way to build all sorts of designs – It’s worth watching the 55 sec. video Critique A new [...]

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you [...]

Reputation is everything. On sites where users can rate and review products or services, the result is, well, reputation. But a problem can arise when ratings aren’t accompanied by a qualifying review. A user could have had a negative experience with service or shipping but the product itself could be stellar.

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these [...]

By far, The $300 Million Button is the most popular article on UIE.com. Here’s the back story for how we discovered the problem and the role that analytics played: We had been working on a client project, helping their team redesign their checkout process with some new user research and design techniques. As we were [...]