Small is good. We love small products. Why not small processes? Mobile phones used to be big and bulky. Then we found ways to make them smaller and pack more stuff into them. Now we walk around with multi-purpose computers in our pockets. And guess what? We use them more than ever for things we [...]

A few weeks ago, I wrote about the Four Stages of Competence. These four stages are unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. As someone learns and adapts to your design, they are working their way through the stages. The ultimate is the user who is unconsciously competent — they can seemingly move [...]