In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone [...]

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy [...]

If you weren’t able to attend this year’s Web App Masters Tour, we have the next best thing for you and your organization: Web App Masters 2011 OnDemand. This is your opportunity to hear all 12 Masters from the Tour give their 75-minute presentations. The OnDemand collection consists of 15 hours of audio recordings, Q&A [...]

Analyzing data is a great way to make design decisions. But when your analytics log contains billions of clicks, how do you distinguish which ones you should use in forming those decisions? Users’ behavior and activity can provide you with great information and insights. But when do you look to that and when do you trust your own instincts? Julie Zhuo discusses Facebook’s design process.

Woody Allen once said, “There is no scientific evidence to support the notion that life should be taken seriously.” When it comes to designing applications, Woody was right on the mark. We’ve spent some quality time with Stephen Anderson. Steve makes it his business to explore how serious applications can be fun and engaging. The [...]

Nothing reminds me more about the power of what we can do with our data than this TED video of PatientsLikeMe‘s Jamie Haywood, talking about how they change people’s lives with incredible data visualization tools: Here he tells the story of his brother and how it inspired him to look into the data of 45,000 [...]