So here’s the thing: Innovation isn’t a bad word. Overused? Perhaps. But not bad. How do I know this? Because cheese in bread, cookie dough in ice cream, and Genius Bars inside Apple stores are AMAZING. These are just a few examples of innovation that create great user experiences. They’re creative ways of putting existing [...]

Truly innovative designs anticipate users’ needs and add value in unexpected ways. They require strategic creativity more than invention — as you’ll learn when you join us in Boston from Oct. 21–23 for the User Interface 18 Conference. This year’s speaker line-up will make you look at UX like you’ve never had before. Kevin Hoffman [...]

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Join us on March 28, when Kevin Cheng presents Storyboarding: Communicating Your Ideas with Comics & Drawings. Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application. Kevin Cheng uses comics to make storyboards more understandable. In [...]

We’re celebrating this year’s UX Immersion Mobile Conference’s fantastic program by giving everyone access to last year’s great show. The recordings and slide decks contain a wealth of information. Learn how to incorporate Agile methods while still fitting user-focused activities into your projects. Design for mobile based on how people think and what emergent themes [...]

As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.

We’ve got something special happening on March 7. Kate Kiefer Lee will be presenting Voice and Tone: Creating Content for Humans as part of our virtual seminar program. The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and [...]

Building a prototype is a great way to test your design early on with users. Whether you choose to go for a high-fidelity representation, or go lo-fi with paper, you can learn a lot about the usability of your site. Often, teams are concerned with which technique or tool to use because of the litany that are available.

What makes a user want to download an app in the first place? Ideally, it’s the promise of fulfilling a goal or need for the user. With the hundreds of thousands of options available, and the immediacy of the mobile context, you have a small window of opportunity to engage your user. If users can’t easily use your app, they simply won’t.

Convincing your boss to spend $1,500-$3,000 to send you to the UX Immersion Mobile Conference is no easy task. Your boss wants to see the total costs and how this conference will benefit the organization. In part 2 of of our 2 part series, you’ll learn how to explain the benefits of attending the UX [...]