Archive for the 'Experience Design' topic

Cyd Harrell – The Challenges of Usability Testing Mobile Apps

As much as we may like to pretend, there is nothing natural about usability testing. There’s always a level of concentration involved that likely wouldn’t be present in a natural setting. This “unnaturalness” is magnified when testing mobile applications. Users have to focus on things like posture and how they’re holding the device while trying to interact with it realistically.

Jason Ulaszek & Brian Winters – From Research to Experience Roadmaps

Nowadays, design is an increasingly important business tool. As Jared Spool reminds us, Apple is one of the largest companies in the world, largely based upon continually engaging in good design. A great user experience can be a differentiator in the business landscape. For Jason Ulaszek, a good design starts with good research to guide and direct the organization’s decisions.

Jeff Gothelf: The Champion of Lean UX

Jeff Gothelf knows better than anyone the importance of validating product ideas and concepts early in the design process to ensure you’re on the right track. He also knows the value of using rapid prototyping techniques and how to focus your efforts on achieving a business outcome rather than building features. If you agree with these […]

Dan Klyn – Determining What Good Means with Performance Continuums Live!

In considering your user’s experience with your design, keep in mind that there’s a difference between something looking good and being good. But how do you determine good? How can you measure it? If, for example, you’re a print company building a digital presence, do you focus on retention or acquisition based on the shifting experience? It’s easy to ask for something that already exists, but much harder to describe something that one might want or need.

UIEtips: Debunking the Myths of Innovation: An Interview with Scott Berkun

Being innovative sounds scarier than it really is. It doesn’t necessarily mean creating something new, but perhaps repurposing something in a new way that brings added value to a user. Scott Berkun is a master of looking at the concept of innovation from all different angles. In this article he debunks the myths around innovation. […]

Design as a Business Tool: From Research to Experience Roadmaps

Designers are challenged to create customer experiences that drives more money, sign-ups, or page views. As a creative, achieving those ideal business outcomes can be daunting. Designers can influence where our organizations spend money and time to gain a stronger customer experience. In Design as a Business Tool: From Research to Experience Roadmaps Jason Ulaszek will show […]

Adam Connor – Design Studio: Building Consensus Early in Your Design Process

Getting two people to agree on something is a difficult task in any aspect of life. Getting a whole team to agree on a design, where underlying feelings, ownership, and organizational hierarchy are involved, can be an even greater challenge. That’s not even counting the dreaded “swoop and poop” scenario. The trick is to get everyone involved early in the design process and a design studio is a perfect tool for just that.

UIETips: Feedback Illuminates the Rules

Feedback is an integral part of microinteractions. A good microinteraction immediately shares a result with a user. It lets them know the next steps to take or if they’re going in the right direction. Microinteractions aren’t something that easily or randomly occur. Dan Saffer has spent so much time thinking about it that he wrote […]

UIE Book Corner: Dan Brown’s “Designing Together”

Dan believes that collaboration and conflict—that’s right, conflict—are the basis for good design. The book itself evolved from his Surviving Design Projects card game. Dan joins us for this podcast to discuss his book, and his thinking around collaboration and managing conflict.

Margot Bloomstein – Controlling the Pace of UX with Content Strategy

In some scenarios, getting a user to convert or react to a call to action is the desired outcome. It means your design and experience work. But if users are coming to and then quickly leaving your site, what are they really experiencing? If they don’t take the time to explore and discover they may not have any loyalty to you or the experience. And if you’re dealing in complex decisions, you want your users to take the time they need to fully understand and commit to their choice.