Archive for the 'Experience Design' topic

Aaron Gustafson – Adapting Your Designs with Progressive Enhancement

It’s difficult to predict how users will access your designs and your content. More and more, people are connecting to the internet through some sort of mobile device. Using the latest advances in HTML and CSS can leave aspects of your site incompatible with some browsers. How do you ensure that you’re providing a good experience to your users over a broad spectrum of scenarios?

UIE’s Most Popular Resource & Information Tweets from July 8-14

Here’s a recap of the resources and information we shared on Twitter last week. Design The real problem with redesigns – As usual, awesome notes from @lukeW on our own @jmspool’s Presentation. New article from Jared Spool: Designing What’s Never Been Done Before Mobile RT @sixrevisions: Native App vs. Mobile Web App: A Quick Comparison [...]

Google’s Take on “Change Aversion” Misses the Point

If we take the post written by Google UX Researcher Aaron Sedley as Google’s philosophy on why users get upset at design changes, then we can easily understand why users get upset when Google makes changes to their design. From what we know about how users think about the designs they are using, it’s clear [...]

UIEtips: Making a Brand Investment Through Experience

I always thought this request was a myth: “Can we make that logo bigger?” Yet there I was at the table and the stakeholder, with no sense of irony, said those very words. Out loud. I was stunned. “We paid a lot of money for that logo,” he continued, “and we need it to establish [...]

Campaigns Are Where Conversion Rates Shine – Moving Beyond Conversion Rates, Part 4

Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table [...]

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these [...]

Self Design And The Out-Of-Box Experience

For many projects, self design works great. By designing for our own use, we can optimize the user’s experience to be smooth and seamless. A while back, I wrote about the advantages of self design and the alternatives to self design. Of course, to be successful at self design, you have to use your design [...]

Caroline Jarrett – Designing Effective Surveys

Getting data from your users is a fundamental part of creating great user experiences. Surveys are a great way to get feedback and learn about your users. The problem is everyone has sat through a painful, monotonous survey that asked a series of frustrating and seemingly pointless questions. As with anything in UX, if your users sense they’re in for a painful experience they simply won’t engage with your survey.

Hagan Rivers – Designing Dashboards

A dashboard is often the first screen that a user sees in your UI. The importance of visual design and data visualizations is high. But good looks aside, the dashboard has to meet the users’ needs. Beautiful dashboards are futile if the presented information isn’t useful to the user to accomplish their tasks.

Luke Wroblewski – Examining Mobile User Input

Touch screen devices are commonplace. It’s now expected that your mobile experience work as well as, if not better than, your desktop experience. With faster connection speeds, cameras, GPS, gyroscopes, and accelerometers, we can deliver information to users in new ways. But we can also receive information from them as well.