Archive for the 'Experience Design' topic

UIEtips: Why Lean UX?

In this week’s UIEtips, Jeff Gothelf lays out his rationale for why Lean UX is something new and why it’s important now. Here’s an excerpt from the article: When bringing our craft to software in the 1980s and 1990s, designers approached software in the same way we approached the earlier materials we worked with. In […]

Get Your Design Team to All Our Virtual Seminars,
July through December

The virtual seminar schedule is in place for the rest of 2013. We’re bringing you the latest thinking on relevant topics, such as hiring a designer, designing with remote teams, and design workflow, just to name a few. And as always, these seminars are presented by the leading experts in our field, like Leah Buley, […]

Usability Testing Delivers More Value Before You’ve Changed Your Design

Teams faced with only a single opportunity to conduct usability testing often decide to schedule those tests after they’ve made changes to their design. They think the testing will help them work the kinks out of the changes, giving them a final chance to polish it up before the final release. Unfortunately, this rarely works […]

Shifting to Disposable Personas

“We tried creating personas and it was hard. It took us months and they never got traction. Eventually we abandoned the project.” I’ve heard this dozens of times from design team managers. They all embarked on these big persona projects, often with energy and excitement, only to find that energy dissipate and the project lose […]

UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”

Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. The subtitle of Margot’s book is “Real-World Stories to Strengthen Every Interactive Project” and in keeping with that idea, it is chock full of case studies and practical examples. Adam Churchill catches up with Margot to discuss her book in this podcast.

Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm Live!

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Stephanie Hay – Building Trust with Your Users through Messaging and Copy

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

Kristina Halvorson – A Content Strategy Roadmap

A beautiful design means little if it’s not useful. Content is the key to making it useful. From the outset of the design process, you must consider the content for the site. Members of the design and development teams should work along side the content strategist to ensure the right content is delivered with the right message.

Luke Wroblewski – Organizing Mobile Web Experiences

The proliferation of mobile devices has made it necessary to rethink your web experiences. The mobile phone and tablet, along with retina displays, have substantially changed how a user experiences your design. Responsive web design has emerged as a solution in some cases, but even though connection speeds on mobile networks are increasing, performance remains an issue.

Jason Cranford Teague – Prototyping a Responsive Design

With the emergence of techniques like responsive web design, many of the traditional prototyping methods become difficult to employ. Sketches and wireframes have in some cases given way to HTML and CSS prototyping so that users and clients can experience a richer, more complete interaction.