The topic of our next UIE Virtual Seminar is so important, and no one talks about it. On Thursday, January 28, Steve Portigal will deliver his talk: Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind.
(Oh, and by the way, our last event sold out, so you’ll want to Register your [...]

In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product?
Interaction with a product is more than how it’s used or how it behaves. It’s about a connection between two sides. One side is the [...]

This week we continue the international flare with a call from Shanghai, China. Daniel Szuc, of ApogeeHK had a question that stopped Jared and Robert in their tracks.

Many of our clients are in the business of designing tools for their users to build great things for a wider audience. These range from mapping tools to pattern libraries.
Naturally, our clients’ teams start by focusing on their direct audience. They look to make the best experience for these folks, to make creations come [...]