Archive for the 'Flow' topic

UIEtips: What Makes an Experience Seem Innovative?

In this week’s UIEtips, I explain what makes an experience innovative. Here’s an excerpt from the article: Everyone assumed the old way of long lines was how you did it. They built their stores with dedicated space to accommodate the lines during busy periods, such as after the holidays. Apple’s new approach meant their architects […]

UIEtips: UX Design, Role-playing & Micromoments

In this week’s UIEtips, Stephen P. Anderson discusses micro-moments in design. Here’s an excerpt from the article: Good interaction design is about attending to every moment that passes between a person and the device (or system, or service) with which he or she is interacting. These moments can be explicit, as with gestures, taps, a […]

Stephanie Hay – Building Trust with Your Users through Messaging and Copy

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

UIEtips: The ROI of Mobile Content Strategy

In this week’s UIEtips, Jared discusses the cost effectiveness of responsive design vs. creating a separate mobile version of a web site. Here’s an excerpt from the article Which is more expensive: a responsive design web site or creating a separate mobile version? This is a constant debate among many organizations. We can answer it […]

Jared Spool – Build a Winning UX Strategy from the Kano Model

The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.

Jared Spool – The Secret Lives of Links

Websites are full of links. How useful these links are in helping users complete tasks is another story. Links have to guide users as they follow the scent of information. A vague or confusing link often leads users down a wrong path and in turn increases their rate of failure.

Rhythm and Flow – A 2012 IA Summit Podcast with Peter Stahl

Most interactions have an underlying rhythm. For example, an application may ask you to scan a list of items, then click one, leading to another list to scan and click. Scan, click, scan, click. You can get into a groove. Systems increasingly have rhythm too: animated transitions, hover responses, and digital physics. Static is so last year.