Archive for the 'Information Architecture' topic

Stephanie Lemieux – Using Taxonomy to Manage Content Sprawl

Ultimately, your content is the reason users visit your site. Taxonomy can build a structure underneath that content, making it much more dynamic. By employing a layer of taxonomy, your CMS can better understand the relationships between the content. This allows you to easily surface related content, dynamically display bits of information, and improve your users’ experience.

IA Summit 2013: Karen McGrane’s Closing Plenary

Technology changes quickly. A lot of organizations struggle to keep up with this change. It’s not just mobile design that’s throwing a wrench in the spokes. Content strategy and information architecture are more important than ever in this changing, multi device landscape. Karen McGrane believes in the not too distant future IAs and UXers will be leading organizations in the face of these changes.

Dan Klyn – Determining What Good Means with Performance Continuums Live!

In considering your user’s experience with your design, keep in mind that there’s a difference between something looking good and being good. But how do you determine good? How can you measure it? If, for example, you’re a print company building a digital presence, do you focus on retention or acquisition based on the shifting experience? It’s easy to ask for something that already exists, but much harder to describe something that one might want or need.

UIEtips: Incorporating Content Strategy into Your Information Architecture

In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial […]

Des Traynor – Strengthening Your Design through Microcopy

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.

Chris Risdon – Mapping Your Customer’s Journey

With so many teams and divisions within organizations, falling into a pattern of designing within your own silo is incredibly easy. Mobile teams are focused on the mobile products. Desktop teams are concerned with the desktop experience. But customers interact with your product or service from an increasing variety of touchpoints. They expect a seamless experience across channels and devices, but this is often not the case.

Rhythm and Flow – A 2012 IA Summit Podcast with Peter Stahl

Most interactions have an underlying rhythm. For example, an application may ask you to scan a list of items, then click one, leading to another list to scan and click. Scan, click, scan, click. You can get into a groove. Systems increasingly have rhythm too: animated transitions, hover responses, and digital physics. Static is so last year.

Driving a Multichannel Experience from a Single Message – A 2012 IA Summit Podcast with Margot Bloomstein

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

Beyond Channels: Context Is King – A 2012 IA Summit Podcast with Emily Wengert

When smartphones and tablets first emerged, designers focused on channel differences like screen size in order to understand the basics in this new area. It’s time to set aside channel-centric planning and think of a user’s context first.

What’s Your Perception Strategy? (Why It’s NOT All About Content) – A 2012 IA Summit Podcast with Stephen P. Anderson

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.