Archive for the 'Journey Maps' topic

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.

Home Depot Designed For Activities, Not Experiences

Mark Schaefer loves Home Depot. He wrote this blog post about how much. However, in that same post, he talked about a breakdown in the experience of being a Home Depot shopper. I’ve been going to Home Depot for 20 years and have spent untold thousands of dollars on home improvement and landscaping materials. I […]

Building a Vision from a Journey Map

The task of coming up with a long-term vision of your design can be a daunting one. It’s a lot of responsibility to try to imagine what an ideal experience can be, then render a possible design that makes that easier. However, there’s a way to break down the problem into bite-sized bits that make […]