Archive for the 'Journey Maps' topic

Strategy & Design for Complex Product Ecosystems – Chris Risdon presents on November 20

In our next virtual seminar, Orchestrating Experiences: Strategy & Design for Complex Product Ecosystems, discover how to unite customer experience, service design, and user experience teams for a holistic approach. Our design challenges are becoming more and more complex. Services are more interconnected across channels both digital and physical—and more importantly across time and space. In this seminar, Chris Risdon […]

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.

Home Depot Designed For Activities, Not Experiences

Mark Schaefer loves Home Depot. He wrote this blog post about how much. However, in that same post, he talked about a breakdown in the experience of being a Home Depot shopper. I’ve been going to Home Depot for 20 years and have spent untold thousands of dollars on home improvement and landscaping materials. I […]

Building a Vision from a Journey Map

The task of coming up with a long-term vision of your design can be a daunting one. It’s a lot of responsibility to try to imagine what an ideal experience can be, then render a possible design that makes that easier. However, there’s a way to break down the problem into bite-sized bits that make […]