Archive for the 'KPI' topic

UIEtips: 6 popular articles from 2012

During 2012, we published 37 articles in a variety of areas in user experience. Sure, we’d love you to read all the articles, but we realize it’s difficult to find the time. So we’ve put together a list of the more popular articles. Some of these articles are by guest writers, others are based on […]

KPIs are Metrics, but Not All Metrics are KPIs

Thanks to Marco Dini for translating this post to Italian. “What are some good KPIs I should use to measure our UX?” This is a question that comes in quite frequently and, at its heart, it shows that they are confused about what a KPI is. A KPI is a Key Performance Indicator. It’s a […]