Archive for the 'Links' topic

Jared Spool – The Secret Lives of Links

Websites are full of links. How useful these links are in helping users complete tasks is another story. Links have to guide users as they follow the scent of information. A vague or confusing link often leads users down a wrong path and in turn increases their rate of failure.

Task Success Rate – Is that the right way to judge a usability test?

Over at the Boxes and Arrows LinkedIn discussion group, Carrie asked: What is a good success rate for a usability test task? We just conducted user testing on a site map. So we have success rate percentages for each task. They range from 9% – 51% success (in up to 3 tries). Obviously there are […]

A Link Labeled “Products” (or “Solutions” or “Clients”) is a Bad Idea

The other day, I listened to a fascinating interview that John Jantsch conducted with Vanessa Fox, author of Marketing In The Age of Google. Listening to her, I got this idea about links like “Products”, which we see on a lot of corporate sites. Vanessa was talking about these words from an SEO perspective, explaining […]