Archive for the 'Experience Management' topic

Appealing to the Buyer Head and the User Head

Ashley McKee discusses an article by Jeff Patton in which he outlines the buyer head and the user head, two aspects of human behavior that surface when encountering new products.

The Difference Between Usability and User Experience

… If the online portion was the only thing involved, our customer would’ve been delighted with the results and likely shopped again. Because of the total user experience, she’ll likely resist shopping with the brand again.

In this organization’s case, the usability of the site involves only those people who directly influence the design of the site. However, to create a pleasurable user experience, we now have to involve people from all over the organization, including those people dictating how the store operations are designed and implemented. …

SpoolCast Episode #4.3: Where Did The Year Go?

Recorded December 21, 2006, we discuss the big user experience stories from 2006, including the Wii, the Target accessibility law suit, moderated vs. unmoderated testing techniques, and more.

Present for this recording were Jared M. Spool, DeWayne Purdy, Lyle Kantrovich, Kyle Pero, and Nate Bolt.

(Duration: 28m 37s)

Spoolcast Episode #4.2: Where Did The Year Go?

Recorded December 21, 2006, we discuss the big user experience stories from 2006, including the Wii, the Target accessibility law suit, moderated vs. unmoderated testing techniques, and more.

Present for this recording were Jared M. Spool, DeWayne Purdy, Lyle Kantrovich, Kyle Pero, and Nate Bolt.

(Duration: 27m 8s)

Spoolcast Episode #4.1: Where Did The Year Go?

(Duration: 28m 15s)

Recorded December 21, 2006, we discuss the big user experience stories from 2006, including the Wii, the Target accessibility law suit, moderated vs. unmoderated testing techniques, and more.

Present for this recording were Jared M. Spool, DeWayne Purdy, Lyle Kantrovich, Kyle Pero, and Nate Bolt.

President of eBay Marketplaces Does Site Visits

Someone once told me that if a CEO of a major corporation wanted to get his people focused on something, all he had to do was to buy 3 books on the subject and leave them in a pile on his desk, where all his subordinates can see them. I guess that’s what interested me […]

WSJ Redesigns with Reader’s Guide

With the new year comes a redesigned Wall Street Journal newspaper. Understanding that WSJ readers might need assistance with the change, the paper produced an 8-page reader’s guide to explain.

When Should You Use Personas?

I see a major role for personas to be dissemination of information about users to others in the organization. When well executed, the entire organization understand who the design is for and the subsequent design rationales.

Designing a ‘Design Room’

Where does your design team work? Over at the IxDA discussion board, Rob Nero from Northwestern Mutual posted a question about creating a space to help design teams collaborate: What unique items to keep in your room to promote problem solving and creativity? Dan Peknik, a designer for NASA Ames and San Jose State University, […]

Buxton on Sketching and Experience Design

Buxton suggested ideation is a different process than evaluation. In ideation, the goal is to come up with many different ideas, using each idea to suggest others. In evaluation, the goal is to narrow down the choices of ideas, honing in on the best idea. He suggested today’s usability process is evaluation, while ui design is ideation, an idea I agree with.