In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product?
Interaction with a product is more than how it’s used or how it behaves. It’s about a connection between two sides. One side is the [...]

On Tuesday, April 14, we’ve got one of our most popular presentations from the last UI Conference, and one of our most popular presenters in Scott Berkun. Scott will ask the following: How often do you celebrate failures? Yes, you heard that right. Most shun failure, but in the right environment, you can get [...]

UIE’s Virtual Seminar on February 11 is sure to be a special treat for you.  Ginny Redish, author of the book Letting Go of the Words, will talk with us about Writing Web Content that Works. We love Ginny’s book and recommend it to all of our clients. This is going to be a great [...]

UIEtips 5/03/07: The Problem of Dirty Data Gerry McGovern explains how many organizations fail to focus on what’s most important to a site’s success: the site’s ability to help users complete key tasks.

Ashley McKee points out a few simple ways to create loyal customers.

Ashley McKee looks at an article by Seth Godin that points out the benefits of interactive marketing.

“Made to Stick” authors Chip and Dan Heath touch upon a common mistake we see in our work: When design teams focus on satisfying the needs of everyone, they often fail to entice the people who actually matter, the target audience.

Over at Creating Passionate Users, Kathy Sierra recently wrote about how a little bit of innovation can go a long way when growing a user community to enhance your brand and the content on your site.
Every time I give a talk, someone always asks, “That’s all good and nice that helping users learn is [...]

… If the online portion was the only thing involved, our customer would’ve been delighted with the results and likely shopped again. Because of the total user experience, she’ll likely resist shopping with the brand again.

In this organization’s case, the usability of the site involves only those people who directly influence the design of the site. However, to create a pleasurable user experience, we now have to involve people from all over the organization, including those people dictating how the store operations are designed and implemented. …

I first discovered In-N-Out Burger during a trip to Las Vegas last March. How I went so many years without knowing the joys of that place is beyond me. My friend brought me to the In-N-Out on Dean Martin Drive, and we waited a good 20 minutes in line just to get up to the [...]