Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone [...]

Before Cirque de Soleil, if you thought about a circus, you thought about elephants and lions and poodles that jumped through hoops of fire. The animals were there to make the kids happy. Cirque decided to do something different: no animals. Because they chose no animals, their costs dropped tremendously. It turns out that moving, [...]

Thanks to Marco Dini for translating this post to Italian. Co.Design published an article asking why business schools are still teaching the four Ps of marketing when three of them are dead. Great article if you ignore the premise, which I think they got completely wrong. For those of you who haven’t stumbled across the [...]

I always thought this request was a myth: “Can we make that logo bigger?” Yet there I was at the table and the stakeholder, with no sense of irony, said those very words. Out loud. I was stunned. “We paid a lot of money for that logo,” he continued, “and we need it to establish [...]

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these [...]

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy [...]

Content is everywhere. With the amount of content users are confronted with everyday it can be challenging to garner their attention. Compounding this problem is the fact that designers and developers are often tasked with writing content that end users see. This can be an intimidating prospect if you’re unaccustomed to crafting copy.

How likely am I to recommend United Airlines to someone else? If asked this question, I’d answer that it’s pretty likely, especially if that person lives here in the greater Boston area. Of all the major airlines, United has the best service out of Boston. The only other options if you need to travel all [...]

Following the brilliance of Day 1 of the UIE Web App Masters Tour, we had a another awesome day of great presentations. Pam Rodriguez and Luke Wroblewski did a nice job of posting their notes. Thanks guys! Steve Portigal on Design Fieldwork: Uncovering Innovation from the Outside In – Pam’s notes, Luke’s notes. Kate Brigham [...]