Archive for the 'Marketing & Branding' topic

Net Promoter Measures The Wrong Thing (or Why I Don’t Like United Airlines)

How likely am I to recommend United Airlines to someone else? If asked this question, I’d answer that it’s pretty likely, especially if that person lives here in the greater Boston area. Of all the major airlines, United has the best service out of Boston. The only other options if you need to travel all […]

Day 2: Seattle Web App Masters Tour

Following the brilliance of Day 1 of the UIE Web App Masters Tour, we had a another awesome day of great presentations. Pam Rodriguez and Luke Wroblewski did a nice job of posting their notes. Thanks guys! Steve Portigal on Design Fieldwork: Uncovering Innovation from the Outside In – Pam’s notes, Luke’s notes. Kate Brigham […]

Our Next Virtual Seminar: Do I Make it a Button or a Link?

Web applications live in this strange world, half application, half web site. Something as simple as making a command look like a command, becomes difficult quickly. Do you make it a button? Should it be a link? Visual design problems affect an application’s success in a variety of ways. In the mildest form, they slow […]

Learn from the Master of Designing Seductive Interactions

What is Seductive Interaction Design? More and more, we’re seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger different elements of human behavior and encourage your visitors to engage with your web site more. They differentiate the casual glance from a longer involvement with […]

UIEtips: Gradual Engagement Boosts Twitter Sign-Ups by 29%

Here’s one way to try to get married: Go to a singles’ bar, walk up to every eligible candidate, stick out your hand, and ask, “Will you marry me?” Visit enough bars, talk to enough potential spouses, and, eventually, someone will say yes. At least that’s the theory behind the method. Interestingly, many web-based applications […]

What is the Essence of Your Product?

In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product? Interaction with a product is more than how it’s used or how it behaves. It’s about a connection between two sides. One side is the customer, […]

Why Designers Fail and What to Do About it, with Scott Berkun – Our Next UIE Virtual Seminar

On Tuesday, April 14, we’ve got one of our most popular presentations from the last UI Conference, and one of our most popular presenters in Scott Berkun. Scott will ask the following: How often do you celebrate failures? Yes, you heard that right. Most shun failure, but in the right environment, you can get past […]

Writing Web Content that Works – An Upcoming UIE Virtual Seminar with Ginny Redish

UIE’s Virtual Seminar on February 11 is sure to be a special treat for you.  Ginny Redish, author of the book Letting Go of the Words, will talk with us about Writing Web Content that Works. We love Ginny’s book and recommend it to all of our clients. This is going to be a great […]

UIEtips Article: The Problem of Dirty Data

UIEtips 5/03/07: The Problem of Dirty Data Gerry McGovern explains how many organizations fail to focus on what’s most important to a site’s success: the site’s ability to help users complete key tasks.

The Value of Recognition

Ashley McKee points out a few simple ways to create loyal customers.