So here’s the thing: Innovation isn’t a bad word. Overused? Perhaps. But not bad. How do I know this? Because cheese in bread, cookie dough in ice cream, and Genius Bars inside Apple stores are AMAZING. These are just a few examples of innovation that create great user experiences. They’re creative ways of putting existing [...]

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.