Archive for the 'Personas' topic

Kim Goodwin – Silo-busting, Scenario-driven Design

Lately, Jared Spool has been mulling over what he defines as deliverables and artifacts in the design process. The idea is that deliverables are more authoritative and complete, whereas artifacts are more conversational and exploratory. Scenarios are an important part of the design process and Jared was curious where they might fit in. So he enlisted Kim Goodwin to chat about it in this podcast.

UIEtips: Scenarios and Journey Maps Help Designers Become Storytellers

In today’s UIEtips, Jared Spool explains how storytelling is the core of design communication. Here’s an excerpt from the article: Knowing how to change the users’ behaviors is one thing. Knowing which behaviors to change is another. There are often many approaches to improving a design. Everyone can think they are working towards a better […]

UIEtips: LiRPPS – Lightweight, Research-Based Principles, Personas, and Scenarios – Part 2

In LiRPPS: Lightweight, Research-Based Principles, Personas, and Scenarios – Part 1, I began to tell you how to use a lightweight, research-based approach to create usable decision-making references for designers. Well, now I’m going to tell you about how you can actually do them. Are you ready to go? Here’s an excerpt from the article: […]

UIEtips: LiRPPS – Lightweight, Research-Based Principles, Personas, and Scenarios – Part 1

In this week’s UIEtips, I look at key parts of the creative brief – personas, scenarios, and design principles. I explore what gets us bogged down in obtaining information needed for these three key parts, the consequences that occur when we ignore certain steps, and an approach to follow to get the necessary information to […]

UIEtips: Setting the Foundation for Meaningful Critiques – Goals, Principles, Personas and Scenarios

Doing critiques well and constructively is no easy task. Often designers feel picked on or that the feedback doesn’t give enough direction. According to Adam Connor, a key concept to remember is that “critique is a form of analysis”. It’s a discussion on what is working well and what areas need improvement. To do this […]

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.

Shifting to Disposable Personas

“We tried creating personas and it was hard. It took us months and they never got traction. Eventually we abandoned the project.” I’ve heard this dozens of times from design team managers. They all embarked on these big persona projects, often with energy and excitement, only to find that energy dissipate and the project lose […]

UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone […]

Chris Risdon – Mapping the User Experience

In the current multi-device, interconnected landscape, a user can interact with your product or service from a variety of touchpoints. At each, you must address the user’s needs at a particular place and time. Those needs will be determined by where they are in the experience.

UIEtips: 5 Ways to Suck Value Away from Your Persona Projects

I love red velvet cake. I’ve got a great recipe to make it. And I stick with that recipe. I don’t decide to leave out the baking soda (even though I don’t really know what the baking soda does). Nor do I decide to cut the sugar in half (even though I think lots of […]