Archive for the 'Personas' topic

Kim Goodwin – Using Scenarios to Solve Problems

Understanding is what user experience as a field hinges upon. After all if you don’t understand how users are interacting with your product or service, you don’t know what to design for. But how, as a team, do you come to that understanding? Telling the story of a user’s journey highlights areas where you’re right on point and where you’re missing the mark.

UIEtips: Designing with Scenarios – Putting Personas to Work

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. In the design process, personas become the tool we use to tell our users’ stories. And with good personas in place, usage scenarios can become the micro-stories that drive your design decisions. Kim Goodwin tells us that scenarios […]

UIEtips: Setting the Foundation for Meaningful Critiques—Goals, Principles, Personas and Scenarios

In this week’s UIEtips, we reprint an article from Adam Connor. According to Adam, doing critiques well and constructively is no easy task. Often designers feel picked on or that the feedback doesn’t give enough direction. A key concept to remember is that “critique is a form of analysis”. It’s a discussion on what is […]

Kim Goodwin – Silo-busting, Scenario-driven Design

Lately, Jared Spool has been mulling over what he defines as deliverables and artifacts in the design process. The idea is that deliverables are more authoritative and complete, whereas artifacts are more conversational and exploratory. Scenarios are an important part of the design process and Jared was curious where they might fit in. So he enlisted Kim Goodwin to chat about it in this podcast.

UIEtips: Scenarios and Journey Maps Help Designers Become Storytellers

In today’s UIEtips, Jared Spool explains how storytelling is the core of design communication. Here’s an excerpt from the article: Knowing how to change the users’ behaviors is one thing. Knowing which behaviors to change is another. There are often many approaches to improving a design. Everyone can think they are working towards a better […]

UIEtips: LiRPPS – Lightweight, Research-Based Principles, Personas, and Scenarios – Part 2

In LiRPPS: Lightweight, Research-Based Principles, Personas, and Scenarios – Part 1, I began to tell you how to use a lightweight, research-based approach to create usable decision-making references for designers. Well, now I’m going to tell you about how you can actually do them. Are you ready to go? Here’s an excerpt from the article: […]

UIEtips: LiRPPS – Lightweight, Research-Based Principles, Personas, and Scenarios – Part 1

In this week’s UIEtips, I look at key parts of the creative brief – personas, scenarios, and design principles. I explore what gets us bogged down in obtaining information needed for these three key parts, the consequences that occur when we ignore certain steps, and an approach to follow to get the necessary information to […]

UIEtips: Setting the Foundation for Meaningful Critiques – Goals, Principles, Personas and Scenarios

Doing critiques well and constructively is no easy task. Often designers feel picked on or that the feedback doesn’t give enough direction. According to Adam Connor, a key concept to remember is that “critique is a form of analysis”. It’s a discussion on what is working well and what areas need improvement. To do this […]

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.

Shifting to Disposable Personas

“We tried creating personas and it was hard. It took us months and they never got traction. Eventually we abandoned the project.” I’ve heard this dozens of times from design team managers. They all embarked on these big persona projects, often with energy and excitement, only to find that energy dissipate and the project lose […]