Archive for the 'Personas' topic

UIEtips: Five Factors for Successful Persona Projects

Personas are one of the most controversial tools in the professional UX toolbox. People either swear by them or swear at them. When they work, they are awesome, but when they fail, well, they fail gloriously. For the past few years, we’ve been researching why so many persona projects have such dismal results. We discovered […]

Kim Goodwin – Designing with Scenarios: Putting Personas to Work

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it. Kim Goodwin uses her immense experience to outline the relationship between personas and scenarios and how to bring them into your design process.

UIEtips: Perfecting Your Personas

It was crazy. The team put a lot of effort into the design changes. Great care was taken with the navigation. The content was tight. The images were relevant. But they still missed the mark. Now the team learned from usability studies that the site wasn’t resonating with the users. They couldn’t understand why. The […]

SpoolCast: The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization on the Same Page with Tamara Adlin

Effective communication is the basis for keeping your team organized. But how can you be certain that everyone in your organization is on the same page when it comes to business goals, objectives and the user experience perspective? Using personas can set in you that direction and Tamara Adlin specializes in just that.

SpoolCast: SEO and User Experience in Harmony with Tamara Adlin and Vanessa Fox

SEO and User Experience shouldn’t be at odds with one another. That’s what Vanessa Fox and Tamara Adlin tell us in this week’s SpoolCast with Jared Spool.

SpoolCast: Designing with Scenarios featuring Kim Goodwin

Scenarios are comprehensive stories that describe the way a persona would interacts with your product or service. If there is a grand dutchess of personas, scenarios, and design processes, it’s Kim Goodwin. That’s why we asked Kim to do a workshop on turning user research into action at UI15. Jared Spool spoke with her to preview that workshop, and clear up confusion surrounding scenarios in this podcast.

The UI15 Lineup – Gettin’ Better Every Year

The User Interface Conference is a 15-year tradition of building up the designer’s skill set. Each year our team of expert instructors gets better and better. These are people so rich in experience, we could just sit around for days listening to their stories on how they’ve achieved their success. This year’s topics are an […]

UIEtips: Three Important Benefits of Personas

As part of our research to understand what techniques truly help teams produce better designs, we’re still constantly surprised by the number of teams successfully using personas. With personas, teams report that they are producing more usable designs that better match the needs of their audience, increasing the satisfaction of their users. When teams use […]

UIEtips: The Essence of a Successful Persona Project

Personas have been part of the UX toolbox for a while. Yet we’ve always wondered why teams don’t use them more often. A few years back, we set off to answer that question. We discovered a variety of ways to create personas — each valuable in their own right. With our clients, we’ve been using […]

The 2010 UIE Virtual Seminar Schedule

This is your chance to save up to 50% plus lifetime access to the virtual seminars offered during your subscription period. We’re wrapping up 2009 and kicking off 2010 with stellar insights from some of the best speakers in the user experience design community. You choose the program that works best for you. Choose a 3-Month Subscription or a 6-Month Subscription. Sign-up Once. Pay Once. Lifetime Access.