A good starting point is crucial. It sets the tone for everything that comes after. All too often, projects are unsuccessful or labor through growing pains because the importance of this starting point was overlooked. When done right, the kickoff to a project will leave the team energized, inspired, and engaged. Kevin discusses that kickoff meetings are the time to identify business strategy as well as company culture. It’s also important to assess any risks associated with the project.

The introduction of CSS3 and HTML5 brought with it a host of new capabilities. With most modern browsers supporting CSS3 and HTML5, implementing them into your designs is becoming easier. Understanding the things that are now possible with these new standards can help you create better designs more efficiently and effectively than ever before. Stephanie and Greg discuss what the introduction of HTML5 and CSS3 means for designers and developers, and what can be accomplished today by putting it into practice.

Combining compelling storytelling with research data can help you craft realistic scenarios to guide your design process. Getting to know the specific needs of your users will allow you to address any potential problems they may have. As a consultant, Kim Goodwin uses her experience and expertise in working with teams to develop effective scenarios. In this podcast, Kim discusses the role that scenarios play in the design process with Jared Spool.

Incorporating CSS3 into your designs allows you to create innovative designs with less code and reliance on images. The level of compatibility with many of the browser options out there is already impressive and it continues to grow. Taking advantage of the new CSS3 features helps to shift heavier visual elements to the browser itself. Dan discusses examples and tips in this podcast.

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it. Kim Goodwin uses her immense experience to outline the relationship between personas and scenarios and how to bring them into your design process.

Prototypes help, be they paper, wireframes or PDFs, to exhibit a design idea. They allow you to communicate your idea visually and test aspects of the design. As effective as they are, they have their limitations. Nathan Curtis of EightShapes uses HTML prototypes in his team’s design process. Using HTML, they test functionality and interactions in ways that are impossible while using static PDFs.

Mobile design is becoming more important everyday. As the technology and capabilities get better so does the users’ experience. Taking advantage of this technology affords you to opportunity to create experiences that your users have only dreamed of. Luke discusses the capabilities of mobile devices, new usage, and the future possibilities.

Great design principles guide your team to creating designs that delight your users. Having a set of great principles will allow your team to turn ordinary design into extraordinary design. But not everyone has great design principles. What even constitutes a great design principle? Jared dives into our latest research on what teams are doing it right and which are missing the mark.

Conducting research and gathering data are crucial parts in the process of creating great design. But once you have all of the data, what do you do with it? How do you know you’re extracting the right conclusions and not leaving anything important on the table? Steve Portigal discusses the methods of synthesis and ideation to approach this crucial next step.

Analyzing data is a great way to make design decisions. But when your analytics log contains billions of clicks, how do you distinguish which ones you should use in forming those decisions? Users’ behavior and activity can provide you with great information and insights. But when do you look to that and when do you trust your own instincts? Julie Zhuo discusses Facebook’s design process.