In this week’s UIEtips, I discuss the five most common pitfalls of prototyping. Here’s an excerpt from the article: Prototypes are a fabulous way to exploring ideas with a team. They shorten the time between “This is what we’re thinking…” and “Oh, I get it.” In our work with design teams, we see a lot [...]

In this week’s UIEtips Jared M. Spool discusses three radical redesign approach strategies. Here’s an excerpt from the article It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the [...]

If we take the post written by Google UX Researcher Aaron Sedley as Google’s philosophy on why users get upset at design changes, then we can easily understand why users get upset when Google makes changes to their design. From what we know about how users think about the designs they are using, it’s clear [...]

A few weeks ago, I wrote about the Four Stages of Competence. These four stages are unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. As someone learns and adapts to your design, they are working their way through the stages. The ultimate is the user who is unconsciously competent — they can seemingly move [...]