Archive for the 'Reviews' topic

Erin Malone – Choosing, Designing, and Implementing Ratings & Reviews

Reputation is everything. On sites where users can rate and review products or services, the result is, well, reputation. But a problem can arise when ratings aren’t accompanied by a qualifying review. A user could have had a negative experience with service or shipping but the product itself could be stellar.

UIE Tips: What Goes into a Well-Done Critique?

Probably more used than any other tool in the toolbox, the critique is the lost orphan of the user experience world. There are books written about usability testing, endless debates on the validity of heuristic evaluations, and hours of lectures on persona development. But, when it comes to developing the essential skills for a good […]

10 Tips for Designing Effective Surveys – A 2/28 Next Step Virtual Seminar

Sure, you already know that data-driven decision-making can be a great thing. And a survey can be a great way of getting hold of a lot of data. But if you’ve ever had to complete a frustrating survey asking seemingly mindless questions, and we all have, then the idea of having to design one yourself […]

UIEtips: What Goes into a Well-Done Critique?

Probably more used than any other tool in the toolbox, the critique is the lost orphan of the user experience world. There are books written about usability testing, endless debates on the validity of heuristic evaluations, and hours of lectures on persona development. But, when it comes to developing the essential skills for a good […]

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

In January 2009, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars ($300 Million Button). The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s […]

A Popping-Good Look at Brand Engagement

If we want to see how brand engagement works, we don’t have to look any further than the Cuisinart Popcorn Maker. Williams-Sonoma is featuring this intriguingly designed popper on their site. It’s received 3.6 stars from the 25 reviewers. Only 9 (36%) of those reviewers gave it one, two, or three stars. Amazon is selling […]