We’re a bit giddy about the UX talent giving full-day workshops at this year’s User Interface 17 Conference in Boston, November 5-7. This year’s conference will up your UX game. You’ll acquire new advanced design techniques, learn about effective team-based processes, and dive into multi-device solutions. It’s 3 days you don’t want to miss. These [...]

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. In the design process, personas become the tool we use to tell our users’ stories. And with good personas in place, usage scenarios can become the micro-stories that drive your design decisions. Kim Goodwin tells us that scenarios [...]

Personas are a powerful tool in the UX toolbox. When done well, they rally the team around a small, specific set of archetypal users. Each team member becomes closely familiar with each of the personas, then can create designs that closely match those persona’s needs. In our research on personas, we’ve found this works best [...]

I love red velvet cake. I’ve got a great recipe to make it. And I stick with that recipe. I don’t decide to leave out the baking soda (even though I don’t really know what the baking soda does). Nor do I decide to cut the sugar in half (even though I think lots of [...]

Combining compelling storytelling with research data can help you craft realistic scenarios to guide your design process. Getting to know the specific needs of your users will allow you to address any potential problems they may have. As a consultant, Kim Goodwin uses her experience and expertise in working with teams to develop effective scenarios. In this podcast, Kim discusses the role that scenarios play in the design process with Jared Spool.

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it. Earlier this year, Kim presented a UIE Virtual Seminar, Designing with Scenarios: Putting [...]

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it. Kim Goodwin uses her immense experience to outline the relationship between personas and scenarios and how to bring them into your design process.