Archive for the 'Scenarios' topic

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.

What is innovation in UX design?

So here’s the thing: Innovation isn’t a bad word. Overused? Perhaps. But not bad. How do I know this? Because cheese in bread, cookie dough in ice cream, and Genius Bars inside Apple stores are AMAZING. These are just a few examples of innovation that create great user experiences. They’re creative ways of putting existing […]

UI18 – Daylong Workshops Guaranteed to Improve Your UX Design Skills

Truly innovative designs anticipate users’ needs and add value in unexpected ways. They require strategic creativity more than invention — as you’ll learn when you join us in Boston from Oct. 21–23 for the User Interface 18 Conference. This year’s speaker line-up will make you look at UX like you’ve never had before. Kevin Hoffman […]

UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone […]

Chris Risdon – Mapping the User Experience

In the current multi-device, interconnected landscape, a user can interact with your product or service from a variety of touchpoints. At each, you must address the user’s needs at a particular place and time. Those needs will be determined by where they are in the experience.

UIE’s Most Popular Resource & Information Tweets: Sept. 8 – 14

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Infographic on mobile commerce vs. e-commerce. User Research If you’re starting out on some user research, these techniques may help you out. UX Design and Web Development Interesting post from @peterme on what really is UX design. 10 lessons relating […]

Kim Goodwin – Designing Intuitive Experiences with Scenarios

Scenarios are a powerful tool in the design process. They focus on the user experience in its entirety, giving the reason a user is engaging with your product or service. Scenarios allow you to think about the gaps between the experiences. They are great for crossing organizational silos.

UIEtips: 5 Ways to Suck Value Away from Your Persona Projects

I love red velvet cake. I’ve got a great recipe to make it. And I stick with that recipe. I don’t decide to leave out the baking soda (even though I don’t really know what the baking soda does). Nor do I decide to cut the sugar in half (even though I think lots of […]

UIEtips: Context-Rich Scenarios Make UX Projects Manageable

In today’s UIEtips, Jared M. Spool walks us through a scenario to improve the customer service reservation system for a major international hotel chain. Here’s an excerpt from the article: The Happy Path is the user’s simplest path to success, guaranteeing happiness. It should be obvious every step of the way and have the least […]

UIEtips: Designing What’s Never Been Done Before

“We’re designing something that nobody’s ever built before. What’s the best way to ensure we create a great design solution?” We often get this question. Usually it’s from someone who understands a process for making solid incremental UX improvements, but is worried those techniques won’t work when they try to design something that’s revolutionary in […]