Archive for the 'Scent of Information' topic

Jared Spool – The Secret Lives of Links

Websites are full of links. How useful these links are in helping users complete tasks is another story. Links have to guide users as they follow the scent of information. A vague or confusing link often leads users down a wrong path and in turn increases their rate of failure.

Guess What?!? Task Design is Critically Important! – A hard-learned lesson

Years ago, we were watching people try to find products on IKEA.com. (Not for IKEA, but for our other nefarious purposes.) We took several stabs at our study because, well, the first ones seemed fishy to us. Our initial stab had simple tasks. One of them was “Find a bookcase for your living room that […]

Clutter

“The problem with this is there’s too much clutter.” That’s what the legal secretary told me when we were studying her firm’s intranet home page. In fact, the page was pretty sparse in layout. The text was nicely laid out in a readable font, with different weights given to headings and body text. Overall, it […]

Task Success Rate – Is that the right way to judge a usability test?

Over at the Boxes and Arrows LinkedIn discussion group, Carrie asked: What is a good success rate for a usability test task? We just conducted user testing on a site map. So we have success rate percentages for each task. They range from 9% – 51% success (in up to 3 tries). Obviously there are […]

A Link Labeled “Products” (or “Solutions” or “Clients”) is a Bad Idea

The other day, I listened to a fascinating interview that John Jantsch conducted with Vanessa Fox, author of Marketing In The Age of Google. Listening to her, I got this idea about links like “Products”, which we see on a lot of corporate sites. Vanessa was talking about these words from an SEO perspective, explaining […]

When Search Meets Web Usability

Your organization spends considerable resources to get people to come to your site. Does your site do what it needs to once they get there? Your users’ experience is a fluid event that frequently starts someplace like Google and, if you’re lucky, ends with them accomplishing their objective at your site. The goal is to […]

SpoolCast: Designing for Facets Followup

A few weeks back we held a UIE Virtual Seminar with Pete Bell and Daniel Tunkelang of Endeca. These guys are the experts we go to when talking about designing for facets. As always, we had a number of excellent questions from the live audience that we couldn’t attend to during the seminar, so I got together with Pete and Daniel to record this podcast and cover a number of those remaining questions.

SpoolCast: Managing Sites for Top Tasks

One of the most popular speakers in the history of our User Interface Conference is Gerry McGovern. Certainly most of that popularity is thanks to Gerry’s no-nonsense, customer-centric approach to content management strategy. Gerry joins us in this podcast to discuss customer care words and managing top tasks.

Spoolcast: Search, Scent & the Happiness of Pursuit Followup

Last month we held a UIE Virtual Seminar where I presented my talk,
Search, Scent, and the Happiness of Pursuit. As always, we had a
number of excellent questions from the live audience that we
couldn’t attend to during the seminar, so, with a little help from
Adam Churchill, I recorded this podcast and cover a number of those
remaining questions.

UIEtips article: Front End Concerns When Implementing Faceted Search

Faceted search brings us to the next level for easily finding some types of information. We can find cameras within a price range from specific manufacturers. We can quickly locate flights that leave in the afternoon on the airlines we’re collecting miles with. We can easily discover jobs within driving distance that are for companies that we are enamored […]