How is a search result like a thoughtful gift? The outcome exceeds the expectation. Ok, that’s kind of a lame riddle, but it’s accurate nonetheless. When we get a wrapped present, we hope the unwrapping will produce something that delights us. The same is true when clicking on a search result. We anticipate it will [...]

How do you bridge the gap between the search engine and your site? You want that transition to be as smooth and natural for your users as possible. Ideally, they would start with their search, arrive at your site and accomplish what they set out to. Often times, it doesn’t work out that easily. Shari Thurow offers techniques and tricks to satisfy the goals of your users.

SEO and User Experience shouldn’t be at odds with one another. That’s what Vanessa Fox and Tamara Adlin tell us in this week’s SpoolCast with Jared Spool.

Designers care about the user experience. Marketers are concerned with SEO and conversion. The reality is that both need to work hand-in-hand to make more relevant and persuasive content that turns into higher search rankings. How do you get everyone on the same page? Google comes to the rescue with their Quality Score. It’s an [...]

The other day, I listened to a fascinating interview that John Jantsch conducted with Vanessa Fox, author of Marketing In The Age of Google. Listening to her, I got this idea about links like “Products”, which we see on a lot of corporate sites. Vanessa was talking about these words from an SEO perspective, explaining [...]