Story mapping is a way of organizing Agile user stories that communicate user experience. Agile expert Jeff Patton will show you how this technique helps you put the big picture of UX and the little pictures of Agile in one place. Users will always have an experience with your product. Story mapping will pull your UX focus into the organization’s process and ensure that experience is a great one.

You’re going to want your entire team to see our next UIE Virtual Seminar on Thursday, July 21, UX Design when Time, Money, and Support is Limited with Cennydd Bowles. In this 90-minute online seminar, Cennydd will show you: Ways to tailor your UX design process to the culture of your organization How to conduct [...]

Julie Zhuo is the principal designer behind the Facebook Platform and Facebook Connect experiences, and has contributed to the last two major site redesigns. She sat down to chat with our Jared Spool.

The topic of our next UIE Virtual Seminar is so important, and no one talks about it. On Thursday, January 28, Steve Portigal will deliver his talk: Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind. (Oh, and by the way, our last event sold out, so you’ll want to Register your [...]

Mark Hurst interviewed Brian King, VP & Global Brand Manager for Courtyard by Marriott about the new design of their hotels. It’s a great read, talking about how you revitalize a cash-cow business by creating a great experience. One of Brian’s comments jumped out at me: We took our knowledge and created, in a warehouse [...]

Ginny Redish joins us to discuss why the web should act like a telephone conversation between you and your customers.

A couple of weeks ago we held a UIE Virtual Seminar with Ethan
Marcotte from Happy Cog West, a designer of beautiful websites. As
always, we had a number of excellent questions from the live
audience that we couldn’t attend to during the seminar, so Adam
Churchill got together with Ethan to record this podcast and cover a
number of those remaining questions.

Slideshare presentation: On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn’t flashy, nor is it much to write home about. But deep within its pages are hidden secrets — secrets that every designer should know about.

This week I wanted to share my interview with Brian Kalma, Director of User Experience and Web Strategy for darling of Internet retail, Zappos.com. In case you’ve somehow missed out on their meteoric rise to top of online retail, now conducting over a billion dollars in sales a year, you’re in for a treat.

A few weeks back, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars. The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s the ultimate [...]