In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on [...]

In this week’s UIEtips, I speak with Cyd Harrell on conducting user research on mobile devices. Here’s an excerpt from the article Jared: Does mobile usability testing require a lot of hardware? Cyd: It can. I think there’s a bit of a perception that it requires more than it actually does. If we’re going with [...]

Mobile changes everything about how we conduct usability research. Not only has the way we design and build websites and apps had to adapt, how we study them has to as well. Traditional research methods won’t translate to a mobile environment.

In this week’s UIEtips, I look at how mobile technology affects our design and development decisions and how it changes the user experience. Here’s an excerpt from the article It’s a big deal. A really big deal. The pebble of the mobile phone hitting the market has grown into a massive, earth-moving force of nature [...]

Here’s a simple trick that will produce dramatic improvements in your product or service: bring the developers to your usability tests. Have them spend time watching users actually use the things they’ve built. I’ve been doing this for 30 years and every time it’s exactly the same. As soon as they see someone working with [...]

Yesterday, a couple of hundred of my favorite UX folks tuned in to my UIE Virtual Seminar while I talked about the ways to use the Kano Model as the basis of a winning UX strategy. During the talk, I referenced a bunch of things, so here’s the list: Understanding the Kano Model – A [...]

Here’s a recap of the resources and information we shared on Twitter last week. Usability Some great usability and user research war stories. This article has some good examples and points to help sell usability testing with execs. Mobile New UI17 speaker podcast: @lukew – Designing Multi-Device User Experiences. Need some help creating cross-platform mobile [...]

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Half way down this article is a good infographic on how tablet shoppers are changing online sales. Some good stats too. Some great examples of creative design in mobile apps in this article. Defining a useful reference set for cross [...]

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you [...]

Years ago, we were watching people try to find products on IKEA.com. (Not for IKEA, but for our other nefarious purposes.) We took several stabs at our study because, well, the first ones seemed fishy to us. Our initial stab had simple tasks. One of them was “Find a bookcase for your living room that [...]