Archive for the 'Usability Testing' topic

Measuring Money Left On The Table – Moving Beyond Conversion Rates, Part 5

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you […]

Guess What?!? Task Design is Critically Important! – A hard-learned lesson

Years ago, we were watching people try to find products on IKEA.com. (Not for IKEA, but for our other nefarious purposes.) We took several stabs at our study because, well, the first ones seemed fishy to us. Our initial stab had simple tasks. One of them was “Find a bookcase for your living room that […]

UIE Tips: Starting Your User Research

The research is clear: The most valuable activity a team can do is collect user research on their design. Seeing the design through their users’ eyes will pinpoint areas of improvement, which will help with every business metric for the product or service. Choosing that first user research project is critical. If you choose right, […]

UIEtips: Bending the Protocols – Useful Variations on Usability Tests

I remember my first usability test like it was yesterday, even though it was actually more than 30 years ago. I sat in the newly built lab (first of its kind) and watched the participant through the silvered glass as they struggled with the design we were working on. What I didn’t know then was […]

Exposure Hours Drive UX Innovation

Want to achieve a dramatic innovation in your design’s user experience? That’s easy. Just increase the hours of exposure to real users that your design team has. In our research, we found successful design teams have each team member spend a minimum of two hours every six weeks watch real users interacting with either their […]

The Back Story for the $300 Million Button

By far, The $300 Million Button is the most popular article on UIE.com. Here’s the back story for how we discovered the problem and the role that analytics played: We had been working on a client project, helping their team redesign their checkout process with some new user research and design techniques. As we were […]

JQuery for UX Designers

JQuery facilitates the vital steps of designing and testing complex interactions of today’s modern websites and web applications. In the next UIE Virtual Seminar, Rich Rutter gets you started with JQuery—assuming no prior knowledge—and shows you lots of examples, hints, and tricks. Just 5 minutes into this seminar, you’ll see JQuery in action and have something you can use in your own wireframes.

Outsourcing Your User Research Is Like Outsourcing Your Vacation

Hang around me long enough and you’ll hear me say this: Outsourcing your user research work is like outsourcing your vacation. It gets the job done, but probably won’t have the effects you were seeking. I usually say this when someone is asking me to do their user research for them. This is something we […]

Task Success Rate – Is that the right way to judge a usability test?

Over at the Boxes and Arrows LinkedIn discussion group, Carrie asked: What is a good success rate for a usability test task? We just conducted user testing on a site map. So we have success rate percentages for each task. They range from 9% – 51% success (in up to 3 tries). Obviously there are […]

UIEtips: The KJ-Technique – A Group Process for Establishing Priorities

Our favorite method for prioritizing is the KJ Technique. It’s a method that helps teams rank the important issues for a focus question, such as “What are the most important usability problems we need to fix in this version of the design?” or “Which observations from a usability study are most important to act on?” […]