Archive for the 'Usability Testing' topic

UIEtips: Mobile UX’s Tsunami-Sized Ripple Effects

In this week’s UIEtips, I look at how mobile technology affects our design and development decisions and how it changes the user experience. Here’s an excerpt from the article It’s a big deal. A really big deal. The pebble of the mobile phone hitting the market has grown into a massive, earth-moving force of nature […]

Change Attitudes By Involving Developers in Regular Usability Testing

Here’s a simple trick that will produce dramatic improvements in your product or service: bring the developers to your usability tests. Have them spend time watching users actually use the things they’ve built. I’ve been doing this for 30 years and every time it’s exactly the same. As soon as they see someone working with […]

Resources for Yesterday’s Virtual Seminar on Building A Winning UX Strategy with the Kano Model

Yesterday, a couple of hundred of my favorite UX folks tuned in to my UIE Virtual Seminar while I talked about the ways to use the Kano Model as the basis of a winning UX strategy. During the talk, I referenced a bunch of things, so here’s the list: Understanding the Kano Model – A […]

UIE’s Most Popular Resource and Content Tweets: 8/4 – 8/10

Here’s a recap of the resources and information we shared on Twitter last week. Usability Some great usability and user research war stories. This article has some good examples and points to help sell usability testing with execs. Mobile New UI17 speaker podcast: @lukew – Designing Multi-Device User Experiences. Need some help creating cross-platform mobile […]

UIE’s Most Popular Resource & Information Tweets from July 22-28

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Half way down this article is a good infographic on how tablet shoppers are changing online sales. Some good stats too. Some great examples of creative design in mobile apps in this article. Defining a useful reference set for cross […]

Measuring Money Left On The Table – Moving Beyond Conversion Rates, Part 5

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you […]

Guess What?!? Task Design is Critically Important! – A hard-learned lesson

Years ago, we were watching people try to find products on IKEA.com. (Not for IKEA, but for our other nefarious purposes.) We took several stabs at our study because, well, the first ones seemed fishy to us. Our initial stab had simple tasks. One of them was “Find a bookcase for your living room that […]

UIE Tips: Starting Your User Research

The research is clear: The most valuable activity a team can do is collect user research on their design. Seeing the design through their users’ eyes will pinpoint areas of improvement, which will help with every business metric for the product or service. Choosing that first user research project is critical. If you choose right, […]

UIEtips: Bending the Protocols – Useful Variations on Usability Tests

I remember my first usability test like it was yesterday, even though it was actually more than 30 years ago. I sat in the newly built lab (first of its kind) and watched the participant through the silvered glass as they struggled with the design we were working on. What I didn’t know then was […]

Exposure Hours Drive UX Innovation

Want to achieve a dramatic innovation in your design’s user experience? That’s easy. Just increase the hours of exposure to real users that your design team has. In our research, we found successful design teams have each team member spend a minimum of two hours every six weeks watch real users interacting with either their […]