Archive for the 'User Engagement' topic

UIEtips: Un-Sucking the Touchpoint

In this week’s UIEtips article, Chris Risdon defines and establishes criteria for touchpoints, in effect, unsucking the touchpoint. Here’s an excerpt from the article: It became clear that a touchpoint is a moment in time. I want to design to support that moment in time. More specifically, a touchpoint is meeting that need through delivering […]

Cyd Harrell – Doing “Pocket Research” to Learn About Your Users’ Lives Live!

Mobile phones are like research platforms in our pockets. With the right strategy, we can quickly understand our users’ behavior, wherever they are. And given the ubiquity of mobile usage — even among hard-to-reach populations — we as UX designers are especially poised to make our lives easier while designing better products. That is, if we actually do the research. Fortunately, Cyd Harrell knows how to gather data without breaking budgets or extending timelines.

Leah Buley – UX as a Team Sport

User experience is rarely something you do completely alone. Even if people on the team don’t necessarily focus on UX, they could be indirectly acting in favor of it. Sometimes it comes from a lack of understanding exactly what user experience is or means. People with different approaches and skillsets can be valuable assets when incorporated into the larger human centered design focus.

Dan Saffer – Big Considerations from Microinteractions

User Experience is really all about delighting your users. You want them to accomplish tasks with ease and not encounter any roadblocks that are a direct result of your design. Many of the delightful things about an app or interface go unnoticed because they are the tiniest of features. These microinteractions can set the tone for your users and dictate the feel and performance of your design.

Stephen Anderson – Displaying Data in Digestible Ways

Culling through massive amounts of data is a headache. A dense table of aggregated data points can be useful in theory, but the manner in which it’s displayed is often a hindrance. Even more than that, showing that data in a chart or graph is confusing if it’s not effectively labeled. Data is useless when you can’t make good decisions from it.

UIEtips: Experience Rot

In this week’s UIEtips, I explain the dangerous effects of experience rot on user experience. Here’s an excerpt from the article: Here’s a counter-intuitive fact: Chances are all those features you’ve been adding to your design are hurting your user experience. Every feature that’s squeezed in, in the name of giving your design a competitive […]

UIEtips: Incorporating Content Strategy into Your Information Architecture

In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial […]

UIEtips: Starting Your User Research

In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on […]

Stephanie Hay – Building Trust with Your Users through Messaging and Copy

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone […]