Archive for the 'User Engagement' topic
By Jared Spool May 29th, 2013
In this week’s UIEtips, I explain the dangerous effects of experience rot on user experience. Here’s an excerpt from the article: Here’s a counter-intuitive fact: Chances are all those features you’ve been adding to your design are hurting your user experience. Every feature that’s squeezed in, in the name of giving your design a competitive [...]
By Jared Spool May 22nd, 2013
In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial [...]
By Jared Spool April 24th, 2013
In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on [...]
By Sean Carmichael April 17th, 2013
Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.
By Jared Spool February 21st, 2013
In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone [...]
By Jared Spool February 14th, 2013
In this week’s UIEtips, I discusses the concept of context-aware design, where it is today, and the possibilities of its future. Here’s an excerpt from the article Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the [...]
By Jared Spool February 6th, 2013
In this week’s UIEtips, Adam Spool interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the [...]
By Sean Carmichael February 1st, 2013
What makes a user want to download an app in the first place? Ideally, it’s the promise of fulfilling a goal or need for the user. With the hundreds of thousands of options available, and the immediacy of the mobile context, you have a small window of opportunity to engage your user. If users can’t easily use your app, they simply won’t.
By Sean Carmichael January 16th, 2013
The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.
By Jared Spool January 2nd, 2013
In this week’s UIEtips, I share the 3 big UX lessons learned from the top tech headlines of 2012. Here’s an excerpt from the article On the surface, this story was about a company using the inventions of another company without permission. Apple claimed — and the jury agreed — that Samsung violated some critical [...]