Websites are full of links. How useful these links are in helping users complete tasks is another story. Links have to guide users as they follow the scent of information. A vague or confusing link often leads users down a wrong path and in turn increases their rate of failure.

In the current multi-device, interconnected landscape, a user can interact with your product or service from a variety of touchpoints. At each, you must address the user’s needs at a particular place and time. Those needs will be determined by where they are in the experience.

On Thursday, August 30, Chris Risdon presents our next virtual seminar, Mapping the User Experience. As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly critical to find ways to gain insight about customers’ interactions with your service. Experience maps offer a framework for mapping human experiences across [...]

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy [...]

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can [...]

I’ve been fascinated by critique lately. It’s a fabulous tool to help the entire team – designers and non-designers alike – learn more about what makes great design great. I’ve learned that you can tell that a team is taking advantage of well-done critiques by the new, personalized language they are now sporting. They have [...]

If you weren’t able to attend this year’s Web App Masters Tour, we have the next best thing for you and your organization: Web App Masters 2011 OnDemand. This is your opportunity to hear all 12 Masters from the Tour give their 75-minute presentations. The OnDemand collection consists of 15 hours of audio recordings, Q&A [...]

Through the years we interviewed some awesome UX professionals and designers. Many have shared tips and techniques that shed light on new approaches and thinking in the world of design. Today’s article is based on one of those podcasts. Kate Brigham and her group at PatientsLikeMe are doing amazing work when it comes to online [...]

Following the brilliance of Day 1 of the UIE Web App Masters Tour, we had a another awesome day of great presentations. Pam Rodriguez and Luke Wroblewski did a nice job of posting their notes. Thanks guys! Steve Portigal on Design Fieldwork: Uncovering Innovation from the Outside In – Pam’s notes, Luke’s notes. Kate Brigham [...]

Well, we’ve just wrapped up the first day of the UIE Web App Masters Tour stop in Seattle. What a day! Blogger Pam Rodriguez has done a tremendous job summarizing the first day’s sessions. You can read them here: My talk: Mobilism & UX: Inside the Eye of the Perfect Storm Bill Scott’s talk: Designing [...]