Archive for the 'User Engagement' topic

Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can […]

From Critique, A Language Emerges

I’ve been fascinated by critique lately. It’s a fabulous tool to help the entire team – designers and non-designers alike – learn more about what makes great design great. I’ve learned that you can tell that a team is taking advantage of well-done critiques by the new, personalized language they are now sporting. They have […]

Materials from the Web App Masters 2011 Tour Are Now Available

If you weren’t able to attend this year’s Web App Masters Tour, we have the next best thing for you and your organization: Web App Masters 2011 OnDemand. This is your opportunity to hear all 12 Masters from the Tour give their 75-minute presentations. The OnDemand collection consists of 15 hours of audio recordings, Q&A […]

UIEtips: Building a Community through Stories and Data

Through the years we interviewed some awesome UX professionals and designers. Many have shared tips and techniques that shed light on new approaches and thinking in the world of design. Today’s article is based on one of those podcasts. Kate Brigham and her group at PatientsLikeMe are doing amazing work when it comes to online […]

Day 2: Seattle Web App Masters Tour

Following the brilliance of Day 1 of the UIE Web App Masters Tour, we had a another awesome day of great presentations. Pam Rodriguez and Luke Wroblewski did a nice job of posting their notes. Thanks guys! Steve Portigal on Design Fieldwork: Uncovering Innovation from the Outside In – Pam’s notes, Luke’s notes. Kate Brigham […]

Day 1: Seattle Web App Masters Tour

Well, we’ve just wrapped up the first day of the UIE Web App Masters Tour stop in Seattle. What a day! Blogger Pam Rodriguez has done a tremendous job summarizing the first day’s sessions. You can read them here: My talk: Mobilism & UX: Inside the Eye of the Perfect Storm Bill Scott’s talk: Designing […]

Luke Wroblewski – Designing Mobile Web Experiences Live!

Mobile design is becoming more important everyday. As the technology and capabilities get better so does the users’ experience. Taking advantage of this technology affords you to opportunity to create experiences that your users have only dreamed of. Luke discusses the capabilities of mobile devices, new usage, and the future possibilities.

Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions Live!

Analyzing data is a great way to make design decisions. But when your analytics log contains billions of clicks, how do you distinguish which ones you should use in forming those decisions? Users’ behavior and activity can provide you with great information and insights. But when do you look to that and when do you trust your own instincts? Julie Zhuo discusses Facebook’s design process.

Stephen Anderson – The Quest for Emotional Engagement

Stephen Anderson, designer and creator of the Mental Notes card deck, believes your users must be emotionally engaged if you want them to exhibit a certain behavior. Stephen uses simple visual representations to help people make choices and understand complex information. In this podcast, Stephen and Jared Spool discuss creating designs that engage your users’ emotions.

SpoolCast: 5 Simple Principles for Improving Your Information Architecture – Q&A with Dan Brown

Information architecture exists in all levels of design, from the most abstract to the most concrete. Everything from thinking about the content of the site right down to embedding a navigation strategy determines the structure of a website. Through his experience, Dan Brown has developed a set of principles for information architecture.