Archive for the 'User Engagement' topic

Web App Masters: A Simple Ladder of Engagement

Clearly, Twitter has taken off like a wild fire. Current figures say there are 190 million users. An impressive number, but could it be higher? At the Web App Masters Tour in Philadelphia, Mark Trammell of Twitter shows us how Twitter helps one-time users become loyal repeaters. Mark shared the project’s successes and failures, and […]