Archive for the 'User Experience' topic

A UX Advantage Podcast with Karen McGrane: Taking Advantage of Fear

The belief of public failure or marketplace irrelevance can drive an organization to change. How does a UX leader exploit this corporate fear? What transforms the momentum from fear into positive change within the organization?

Get Insights from Marriott, Nasdaq, Fidelity, and PayPal at the UX Advantage Conference

The UX Advantage Conference in Baltimore, August 18–19, has 14 inspirational pioneers who are delivering user experience as a competitive advantage to their organizations. In live, on-stage interviews, Jared Spool and Karen McGrane interview the design leaders who are at the forefront of redefining their industries. You’ll hear how: Lean UX methodology at PayPal has changed the […]

Steph Hay – Designing with a Content-First Approach

Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.

Jeff Gothelf – Discover What Customers Really Want with Lean UX

When some people hear the term Lean UX, they dismiss it as simply a nouveau buzzword. There can be some confusion as to its relationship to Agile, both the methodology and the adjective. Some of the biggest resistance came from the idea that Lean UX was shortcutting and lazily undoing much of the groundwork to get organizations to buy into the value of UX. But as waterfall development increasingly becomes “the old way” of doing things, teams are operating in more agile, or Lean, ways.

UIEtips: Why Lean UX?

In this week’s UIEtips, we reprint an article from Jeff Gothelf and Josh Seiden. They show us why Lean UX is important. Here’s an excerpt from the article: Lean UX is deeply collaborative and cross-functional, because we no longer have the luxury of working in isolation from the rest of the product team. We can’t continue to […]

Get 50% off When You Bring Someone to the UX Advantage Conference

Save Big on the UX Advantage Conference Register you and another for the UX Advantage Conference in Baltimore, August 18–19, and you’ll get rewarded with a half price ticket for yourself. Learn from 14 inspirational pioneers who are delivering user experience as a competitive advantage to their organizations. In live, on-stage interviews, Jared Spool and Karen McGrane […]

UI20: Save $300 When You Register by July 16

Take Advantage of the $1,475 Rate—Register by July 16 Save money and guarantee your spot in the workshops of your choice. Register for the User Interface 20 Conference, November 2–4, 2015, in Boston. But hurry because the lowest rate of $1,475 ends July 16. Your UI20 registration includes: Two daylong workshops and a day of featured talks from […]

UIETips: Making Companies Competitive by Expanding Design’s Role

In this week’s article, I explore the positive effects of expanding design awareness in organizations. Here’s an excerpt from the article: In the last few years, companies like GE, Fidelity, Marriott, MasterCard, IBM, Paypal, Nasdaq, and Capital One have realized they can gain a competitive advantage by producing better downstream user experiences. They’re driving change in […]

Bruce McCarthy – UX and Product Roadmaps

Product Managers are responsible for the success of a product. As we’ve seen, UX is not misaligned with business goals, in fact it helps achieve those goals. If UX has become a necessity in terms of a driver of business, product managers need to adapt to it. Those who have a respect and understanding for the value of UX, and incorporate it into their product strategies, can better serve their users and customers, as well as the business.

UIETips: Hire UX Experts or Give Your Team Their Own UX Skills?

In this week’s UIEtips, we reprint the article Hiring UX experts versus giving your team their own UX skills. In the article, I explain why you should be transitioning from a single UX expert to a UX-aware team. Here’s an excerpt: UX is a complex field because there are lots of complexities: accessibility, mobile design, working […]