Archive for the 'User Experience' topic

UIE Book Corner: Steve Portigal’s “Interviewing Users: How to Uncover Compelling Insights”

Steve’s book is a distillation of his years of experience conducting research with users. Somehow existing as both a handbook of sorts and as a casual conversation with one of the sharpest minds in the field, it’s a must-have for anyone thinking about the research side of things. Steve breaks down interactions with users to illustrate when, and how, to ask the right questions to uncover valuable insights.

Margot Bloomstein – Controlling the Pace of UX with Content Strategy

In some scenarios, getting a user to convert or react to a call to action is the desired outcome. It means your design and experience work. But if users are coming to and then quickly leaving your site, what are they really experiencing? If they don’t take the time to explore and discover they may not have any loyalty to you or the experience. And if you’re dealing in complex decisions, you want your users to take the time they need to fully understand and commit to their choice.

Christine Perfetti – Jumpstart Your UX Research Program

UX folks often have to sell the importance of the field to stakeholders. That’s also the case with user research. The costs and time associated with starting a research program, and actually interacting with users, are sources of a lot of friction. Organizations are now seeing the value in user research but it’s daunting to know where to begin. It’s also difficult to fit research into an already established process.

Adam Connor & Aaron Irizarry – Building Consensus in Critiques and Design Studios

Critique is often confused with being negative and critical. However, the basis of critique is communication. Having strongly grounded communication is necessary for any relationship in life, work related or not.

Stephen Anderson – Displaying Data in Digestible Ways

Culling through massive amounts of data is a headache. A dense table of aggregated data points can be useful in theory, but the manner in which it’s displayed is often a hindrance. Even more than that, showing that data in a chart or graph is confusing if it’s not effectively labeled. Data is useless when you can’t make good decisions from it.

Scott Berkun – Innovating on a Deadline

Everyone wants to be innovative, to be the next iPhone, or Google. Innovation in itself is a tricky proposition. There’s really no way to aim for it as a goal and it’s not something you can declare you’re going to achieve. Many companies and products have been innovative though, so there must be some way to do it.

UX Staffing and the Penny Stock Problem

When starting to grow a UX team, it’s tempting to shop for new team members with skills to tackle the UX challenges you have now. Unfortunately, now isn’t forever and it’s likely the challenges will change. UX suffers from something I like to call the penny stock problem. Imagine you’ve bought a really cheap stock […]

Why Is Not Enough: Overcoming Flaws of the Five Whys

The Five Whys is a popular form of root cause analysis — a way to get to the core reason things aren’t working so that you can identify potential solutions. The goal is to dig deep enough that you’re not just fixing symptoms. The technique, as prescribed, is simple enough. You keep asking why. The […]

UIETips: A Typical UX Team of One Job Description

In this week’s UIEtips, I take a look at an excerpt from Leah Buley’s new book, The User Experience Team of One – A Research and Design Survival Guide. Here’s an excerpt from the article: If you happen to be in the job market, it can be helpful to know how to spot a UX […]

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.